Success factors for market expansion of Western born global firms entering China
Title: Success factors for market expansion of Western born global firms entering China Author: Albin Björck Industrial Engineering and Management Lund University Faculty of Engineering Supervisor - LTH: Bertil I Nilsson Department of Industrial Management & Logistics Lund University Faculty of Engineering Supervisor - XXXXX: Rickard Mårtensson Head of APAC Development XXXXX Background: We