The Ideal Woman- a case study of the Coca-Cola Company's 5by20 initiative.
Since mid-2000s, a great emphasis of the global development agenda is directed toward women and their participation in society, especially as wageworkers and political actors. Hand-in-hand with this emphasis on women’s empowerment and gender equality as the ‘solution’ for development, the involvements of private actors in the development arena have increased as well. The notion of private corporat
