Syfte: Syftet med denna studie är att ta reda på hur företag aktivt arbetar med sociala medier utifrån ett kommunikationsperspektiv. Studien ämnar att beskriva och analysera de olika kommunikationsformer som företag bedriver i dessa medier. Metod: Studien tillämpar en abduktiv ansats med ett kvalitativt metodiskt angreppssätt. Vidare har netnografi via observationer på Internet använts för det emp

Syftet med vår uppsats är att bidra med en mer nyanserad bild av fenomenet personalomsättning och belysa dess mångfacetterade effekter. Vi ämnar undersöka fenomenet i två verksamheter som har mycket skilda personalomsättningsnivåer.

Det existerar en truism inom den konsumentkulturella litteraturen som säger att det föreligger en stark konflikt i relationen mellan autenticitet och kommersialism. Vi vill kritiskt undersöka denna förgivet-tagna sanning, vilket vi tror ger oss underlag till att pröva Douglas Holts förutsägelse om att vi är på väg mot en post-postmodern konsumentkultur. I linje med den konsumentkulturella forsknin

Rätthyra.nu want to help people who have paid an exorbitant rent for their sublet flat to get back their rightful share of the rent. In Sweden there are 140 000 households that are subletting and approximately 10-15% of them is paying an exorbitant rent. We have noted the general reluctance to not pursue matters like this and throughout 2010 Malmö Rent Tribunal received only 35 cases, which is a c

This thesis sets out to explore the question – How does overconfidence affect entrepreneurial ventures? To answer this question a thorough body of literature has been reviewed. It turned out that this was a fairly well-researched area and many academic researchers have published on this topic. To support the body of literature, data has been collected through an auto-ethnographic perspective utili

The analysis shows that underpricing exists on the European market during 1999-2010 and that PE backed firms usually experience a lower underpricing than non-PE backed companies. Maturity, earnings management and company size are variables explaining underpricing for PE firms. For non-PE backed IPOs, earnings management is the only statistically significant variable explaining the underpricing. In

The aim of this article is to provide an insight into how entrepreneurship education has influenced the entrepreneurial mindset and experience of an entrepreneurial student and how that increases her skills and abilities in the process of new venture creation. The paper discusses the various theories pertaining to entrepreneurship education and assumptions made by researchers in the field of entre

Theoretical reflections on start up planning

Syftet med denna uppsats är att undersöka sambandet mellan intern och extern branding. Till denna frågeställning är följande underfrågor kopplade: • Vilken betydelse har ledarskapet för kopplingen mellan intern och extern branding? • Hur påverkas anställda av intern branding inom organisationen? • Vad krävs för att skapa framgångsrik intern branding? Primärdata för studien samlas in genom kvalitat

Abstract: The creation of new opportunities and ventures due to international entrepreneurs is not something new. Theory suggests that international entrepreneurs in their aim to grow and expand their ventures leave their national boundary looking for new business opportunities. International entrepreneurs face different social, political and cultural barriers. Problem discussion: In this thesis I

This theoretical reflections evaluates my own learning experiences during six months in the master program of entrepreneurship at Lund University. I will focus on how to carry out an entrepreneurial project alone and what importance networks have in this process. I will use four main areas of theory that I will discuss and analyze; The comparison between team start-ups and solo start-ups, networki

Thought Leadership är en kunskapsbaserad position, som The Big Four vill uppnå hos sina kunder. Målet är att positionera sig, och positionen underbyggs av kunskap internt hos revisionsbolaget. Thought Leadership är ett omfattande arbete, som det skyltas lite med. Kännedomen hos konsumenter är lågt och det är viktigt att ta hänsyn till i arbetet med Thought Leadership, för att nå önskad effekt.

Vi vill visa vad företag tar upp i sina code of conducts, vilka aspekter man väljer att ha med, och om det finns skillnader eller likheter mellan B2B och B2C. Vi vill samtidigt undersöka hur man följer upp sina code of conducts hos underleverantörer. Slutsatser: Mänskliga rättigheter, arbetsrätt, miljö och korruption är de vanligast förekommande aspekterna som tas upp i företags code of conducts.

Using a self-observation method in an autoethnography style, this paper is a study on entrepreneurial teams based on personal experience. It relates my personal learning outcomes from the master’s program in entrepreneurship at Lund University to the main theories from the field of team entrepreneurship.

The Shapeyard project was an attempt to commercialize a piece of university research by two academics at Lund University. Their algorithm that they developed together allowed for the customization of furniture using morphological patterns found in nature as a design concept. The idea was brought to a group of students completing their Masters of Science in Entrepreneurship degree in order to gain

This auto ethnographic article reflects the process of developing a business model for a fermium photography service in Lund, Sweden. With the support of theory and by making use of own experiences the development steps as well as the three fundaments of the business model are analysed. Further the current business model will be defined along a theoretical typology. The article will give a basic u

New entry and being new has often been a topic of scholars within different research fields, and so has legitimacy. There are many theories which address implications and advantages of being new or engaging in new entry. For example, Barney (1991) argue for the importance of the resource based view, Freeman (1983) highlights the correlation between age and death rate of new firms and Besanko et al

This paper is an auto-ethnography of Cihan Keskinʼs experiences as an immigrant entrepreneur in Sweden. Paper talks about possible problems an immigrant entrepreneur faces during venture creation phase in Sweden and gives solutions and examples based on personal experiences. Paper uses other research and scientific data to show the common problems immigrant entrepreneurs face. Solutions to these p

In this paper, I reflect on the way entrepreneurs evaluate business ideas to either pursue them or let them go. I reflect on the efficacy of the current theoretical proposals in the field of Entrepreneurship when applied on their own and combined, in the context of new business ventures. The motivation behind writing this reflection comes from the several occasion when I have had to evaluate the f

In order to turn business ideas into ventures that create value and wealth, several types of resources are required. They can be divided into social, human, organizational, technical, and financial resources. Among all of these, finance is considered one of the most essential resources to acquire because it enables the acquisition of additional human, physical and technological resources later on