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Titel: Digital Marknadsföring – en värdeskapande process. Seminariedatum: 2013-01-17 Kurs: FEKH29 Företagsekonomi: Examensarbete i marknadsföring Författare: Ina Farag, Nick Hercberg och Nathalie Lameri Handledare: Lars Carlman Bakgrund: Utvecklingen av internet har både skapat nya trender hos företagen och konsumenterna, där digital teknik på senare år har fått en stor betydelse i vardagen.
Det relativt nya fenomenet reality-serier blir allt populärare och upptar en stor del av dagens tv-tablå. Fenomenet tillsammans med övrig massmedia har större inflytande och påverkan på samhället och oss människor än någonsin tidigare. Man diskuterar alkoholens roll i samhället, dess konsekvenser för relationer, hälsa o.s.v. Sedan TV kom har även alkoholens representation i TV kommit att bli en he
The city of Lund updates the handling plan of garden waste with the desire to use it for biogas production. Garden waste works best as biogas substrate when it is separated in two fractions. Today, however, there are no sorting of the residents’ garden waste. The aim of the thesis is to explore how private households can sort out a fraction of garden waste that can be used to produce biogas. First
Slope failure has resulted in significant disruption to the Scottish road network in recent years and failure processes are widely considered to pose a very real risk to both infrastructure and road users. The manifestation of proposed regional climate variations could increase the hazard posed by landslide and debris flow activity within upland environments. It is therefore in the interests of de
Time-geography is one of the earliest analytical perspectives to study human activities and movements in space-time. With the increasing availability of geo-referenced individual level data and more powerful computational capabilities, more and more studies are implementing time-geographical constructs in Geographical Information Systems (GIS). This research evaluates the importance of different v
The main goal of this research was the development of GIS and Remote Sensing based methodology for environmental monitoring of bio- restoration activities of disturbed vegetation cover along oil pipeline corridor. For the achievement of the main goal, high – resolution multispectral IKONOS and FORMOSAT satellite images acquired during vegetation peak seasons in 2007 and 2008 were processed by poly
The majority of approaches for mass appraisal are based on global statistical models that take into account property characteristics, and, in developing countries, location variables are not often explicitly considered. The present study uses Geographic Information Systems (GIS) as an analytical tool to develop a number of location variables and to analyze their impact in the value of properties.
Jag har i denna uppsats studerat hur stereotyper för manligt och kvinnligt kommuniceras i tre av de podcastprogram som under hösten 2012 tillhörde Sveriges mest nedladdade. De tre program som jag studerat är Filip och Fredriks podcast, C/O Hannah & Amanda och Alex & Sigges podcast till följd av att alla dessa program utgörs av två medverkare av samma kön. Med utgångspunkt i att medietexte
Syfte: Syftet med vår studie är att identifiera de faktorer som främst påverkade förändringen i svenska företags kapitalstruktur vid ränteskiftet 2008 och vidare undersöka ifall tillämpliga teorier kan stödja denna förändring. Metod: Vi kommer med hjälp av en regressionsanalys undersöka för vår studie relevanta variabler och se hur dessa skiljer sig mellan perioderna innan och efter ränteskiftet 2
Eld är en av de viktigaste störningsprocesserna som påverkar den terrestra biosfären genom att forma vegetationens spridning, komposition, struktur, växtdiversitet och biokemiska cykler. Några av de mest påverkade ekosystemen är våt-torra områden, här klassificerade som savann eller Medelhavsområden. Denna påverkan kan studeras på olika sätt, antingen genom ett långvarigt och fortlöpande experimenFire is one of the most important disturbance processes affecting the terrestrial biosphere, altering the vegetation composition and distribution, structure, plant diversity and biogeochemical cycles. Some of the most influenced ecosystems are wet-dry areas, here classified as savannah or Mediterranean regions. The influence can be studied in different ways, either by long-term experiments like th
Power supply is a social necessity, and will so continue to be in the near future. Therefore, safe and steady deliverance of power supply is a fundamental duty of the societies and the preparedness of the vulnerability of the infrastructures is highly prioritized. The power supply comprises every component needed for transmission of electrical power from generation to consumption, power transform
Rainfall frequently triggers shallow landslides in mountainous areas worldwide. Landslide susceptibility maps express the probability of occurrence of landslides based on terrain conditions; they are useful for disaster prevention and land use planning. This report is about val- idating a qualitative approach to map global landslide susceptibility, based on the weighted linear combination (WLC) of
Summary: Floodwater mosquitoes occur in temporary flooded areas and can cause tremendous nuisance in the near and far surroundings. In the Nedre Dalälven region in Central Sweden, mosquito control is based on application of the biological larvicide Bacillus thuringiensis israelensis (BTI) by helicopter. Precise mapping of the floodwater mosquito breeding sites, a prerequisite for successful BTI tr
This study aims to evaluate the usability of ecotope maps to predict aquatic ecological consequences of floodplain landscape changes. If successful, this method will be applied to evaluate ecological rehabilitation measures that will be carried out in order to improve the ecological status of the large river plains. Ecological value is reflected in indicator metrics for fish, aquatic vegetation, a
Mobile payments have become an increasingly hot topic due to the wide availability of smartphones and mobile internet on the Swedish market. Banks have historically enjoyed a monopoly position in payments, but have recently seen new entrants contending for a share of the market as payments go mobile. Mobile operators, technology companies, and merchants all want to join the mobile payments space i
Before developing a new product, the future market of the identified opportunity needs to be estimated. There is a need to evaluate the probable future product in terms of profitability, which requires prediction of sales price, costs and future volumes. A forecasted volume is not only basis in profitability calculations but it also serves as an input for planning of future capacity in terms of e.
Alfa Laval DC Lund is both a spare part manufacturer and distributer. The spare parts that Alfa Laval DC Lund supplies are used for the heat transfer business unit of Alfa Laval. Sometimes orders need to be produced fast as customers may have breakdowns in production and sometime orders arrive months earlier than customers want to receive delivery as scheduled services occur at the customer. Probl
Popular summary: Air quality data mart built in this study consists of historical air pollutant data for cities across Ontario. This data is available at the Ontario ministry of environment website from 2000-2007 for most of the cities. There is missing data for some of the cities and some pollutants as well. It is because the monitoring of those specific pollutants did not commence in or before 2
The competitive corporate environment of today, as marked by continuous changes and enhanced global competition, forces companies to constantly adapt their current business activities and increasingly excel. Innovation is considered a critical imperative in order to respond to these increased competitive threats. Hence, innovation ought to permeate corporate environments and their inherent busines
