Petrochemical transition narratives: Selling fossil fuel solutions in a decarbonizing world
Being integral to the fossil-based energy order and as a key driver of multiple and intersecting ecological crises, the petrochemical industry faces increasing pressures to transform. This paper examines how major petrochemical companies navigate these pressures. Drawing from literatures on discursive power, narratives, and neo-Gramscian political economy, we introduce the concept of narrative rea