Platsmarknadsföring i Malmö - En studie över Malmö stads arbete för en inkluderande platsmarknadsföring
This essay aims to investigate how the city of Malmö works towards creating an inclusive place branding. By studying theories regarding place branding, with focus on theories concerning the people living and working in the city, the essay aims to answer how these theories can be connected to and used in Malmö’s work. To be able to answer these questions, several documents from both the city of Mal