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Existing research acknowledges users as an important external source of innovation for firms, but mainly focuses on user innovation in mature firms. The aim of this paper is to understand why and how startups strategically integrate users in the innovation process. To achieve this purpose we chose an abductive, qualitative research approach and conducted a multiple case study on six Swedish high-t

Tack vare nytänkande teknik och den tekniska utvecklingen, har en kombination av Cloud Computing, Internet of Things och Data Analytics kunnat realisera fenomenet smarta hem. Med syfte om att underlätta hushållens vardag genom diverse smarta enheter har tekniken med ständigt internetanslutna enheter i hushållen som hanterar känslig och personligt identifierbar data, har dock orosmoln kring den per

The purpose of this thesis is to investigate if a CEO with finance and accounting working experiences would affect corporate hedging decisions, in terms of the decision to hedge, the extent of hedging, and the type of hedging tools used. This thesis uses panel data regressions where the hedge ratio, binary hedging decisions and hedging types are dependent variables, controlled by independent varia

This paper investigates the UK REIT sector in response to the Brexit vote and compares it to the REIT sector of other central European countries. The underlying consideration for the research question is related to the vote’s economical impact on the direct real estate market. The aim of the study is not only to detect whether the stock market reflects the information about a future demand shift i

This thesis aims to extend the capital structure literature and identify the firm specific determinants of leverage within the automotive industry, filling a gap in the academic literature, and providing a base for future research. Panel data comprised of 29 global automotive companies over a 10-year period, 2008-2017, is used to run OLS regressions on three classifications of capital structure: t

Nation Branding är idag ett utbrett fenomen som allt fler länder spenderar enorma resurser på. Sverige är ett land som aktivt arbetar med sin nation branding i syfte att förbättra omvärldens uppfattning om landet. Detta exemplifierades inte minst när de som första och enda land i världen lämnade över dess officiella twitterkonto till sina medborgare genom initiativet “Curators of Sweden”, som syftNation Branding is today a widespread phenomenon which more and more countries spend enormous resources on. Sweden is a country that actively works with its nation branding in order to improve the outside world's perception of the country. This was exemplified when, as the first and only country in the world, they allowed their official twitter account to their citizens through the "Curat

This study aims to examine the new and unexplored phenomenon political influencing from a recipient perspective. The phenomenon of Swedish party leaders being visible in influencers’ channels has increased and become more common, especially before the Swedish parliamentary elections in 2018. Although there is a lack of research on this phenomenon which has been the basis for the purpose of this st

Denna studie ämnar öka förståelsen för hur strategiska narrativ, i en övergripande gestaltningsprocess, gör sig uttryckt som strategi i moderna påverkanskampanjer. I ett modernt medielandskap där flera statliga aktörer använder avancerad in-formationskrigföring krävs fler studier kring hur desinformation identifieras och bemöts. Studien baseras på kvalitativ fallstudie gällande fallet Skripal. SomThe aim of this study is to increase the understanding of how strategic narratives, through framing, as a strategy in modern influence campaigns. In a modern me-dia landscape, where multiple states are performing advanced information war-fare, the demand for studies on how disinformation can be debunked is higher than ever. Our empirical data has been collected through a single qualitative case st

Studiens syfte är att analysera och förstå hur överlevande ungdomar från skolskjutningen i Parkland, Florida, 14 februari 2018, använder strategisk kommunikation i sin aktivism i försök att förändra samhälleliga strukturer kring den amerikanska vapenlagstiftningen. Ungdomarna startade rörelsen ”Never Again” vars kommunikativa strategier och retoriska medel studeras under tidsperioden 14/2 – 24/2 2The aim of this study is to analyze and understand how young victims from the school shooting in Parkland, Florida, February 14, 2018, use strategic communication in an attempt to change social structures regarding American gun laws. The young victims started the movement Never Again, whose communicative strategies and rhetorical tools during the time period 14/2 – 24/2 2018 will be studied in thi

This thesis treats compression testing of pillow-shaped paperboard packages. Virtual packages were defined and compression tests, simulated using a commercial software, were compared to physical compression tests of actual packages. The tests were conducted using different package configurations. Initially a single package was tested both physically, obtaining force-displacement data, as well as

The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. Literature concerning the role of omni-channel shopping experience and how retailers maximize the omni-channel shopping experience by considering different tou

Genom en komparativ studie av köp- och säljplattformarna Blocket och Facebook Marketplace har unga vuxnas resonemang kring sina val av internetbaserade köp- och sälj plattformar undersökts. Det med ett övergripande syfte att skapa ökad förståelse för hur en köp- och säljplattform strategiskt kan arbeta med sin kommunikation för att attrahera användare. Utifrån en analys av data insamlad genom virt

Denna studie syftar till att bidra med kunskap kring hur organisationer som blir måltavla för kritik från en stark social movement kan använda kriskommunikation för att minimera skadan på sitt rykte, då ett minskat förtroende från intressenterna kan få allvarliga konsekvenser för organisationens förmåga att uppnå sina övergripande mål. Studien baserades på en kvalitativ fallstudie utifrån ett flerThis study aims to contribute with knowledge of how organizations that are criticized by a strong social movement can use crisis communication in order to minimize reputational damage. Reduced stakeholder trust can have serious consequences for the organization's ability to achieve its overall goals. The study was based on a qualitative case study with a multivocal approach on an organizationa

During this project, flows of textile waste in Sweden were mapped and analysed. Much of the information in the report was based on a literature review performed in the beginning of the project. It was concluded that textile waste should firstly be re-used, thereafter recycled and as a last option incinerated. Turning textile waste into biofuel is not a reasonable option compared to incineration wi

Titel: Självledarskap eller självförledarskap - en kvalitativ studie om individens strävan efter självförbättring. Nivå och kurs: Kandidatuppsats vid Institutionen för Service Management och tjänsteveten- skap, Lunds Universitet, Campus Helsingborg, KSMK65 Service Management: Examensar- bete för kandidatexamen, VT 2018, 15 HP. Författare: Elenor Mårtensson och Johanna Thomsen Handledare: Johan Alv

This study describes three young men and four young women and their quest for identity in a culture they, for many reasons, never seriously considered to be their own. The aim of the study was to find out, through interviews, what characterizes the culture of individuals identified as “blattar”, individuals with a cross-cultural background growing up and living in Sweden. We wanted to find out wha

This essay examines in what ways the United Kingdom’s exit from the European Union negatively affects the status of English as a lingua franca in Europe, if at all. I theorize that English will continue to play a major part in the lives of regular Europeans in the future, but that politicians and other public figures in Europe may push for a change in language policy and language planning in order

Hushållsberedskap för översvämningar – hur ser den egentligen ut och varför? Översvämningen i Malmö 2014 visade sig vara den enskilt största faktorn till den hushållsberedskap som finns i Malmös högriskområden, tillsammans med tidigare erfarenheter av andra översvämningar. Hushållsberedskapen är viktig för det enskilda hushållet men de mest utsatta hushållen är beroende av kommunens mer omfattandeAs global warming and more extreme weather makes the threat of flooding more prominent, it is vital to identify what can be done and by whom. The individual household preparedness is a big factor that this study aims to evaluate. The core of this study includes interviews with people living in high-risk areas for flooding in Malmoe, Sweden. The aim was to map out the motives behind the preparednes

Religionsfriheten är central i de mänskliga rättigheterna och inbegriper rätten att konvertera, det vill säga byta religion. Denna frihet är dock inte självklar överallt utan en person kan behöva söka internationellt skydd, asyl, om denne riskerar förföljelse, omänsklig behandling eller dödsstraff på grund av sin religiösa övertygelse i sitt ursprungsland. Vid asylutredning i Sverige där konversio

In this work company announcements of blockchain name changes are empirically analysed to obtain a sense of how markets value the blockchain technology. This “blockchain effect” is analysed using an event study in order to calculate cumulative abnormal returns for multiple event windows. The “blockchain effect” generates cumulative average abnormal return of 58 percent for the five days surroundin