Den här studien syftar till att öka kunskapen kring hur konsumenter förstår och påverkas av det relativt nya fenomenet varumärkesinkongruent marknadskommunikation. Utifrån resultaten från en förstudie utformades fyra fiktiva reklambilder med en varumärkeslogga från ett väletablerat varumärke. Dessa reklambilder utformades i enlighet med tre olika grader av inkongruens. De användes sedan i semi-strThis paper aims to increase the knowledge of how consumers understand the relatively new phenomenon brand incongruency and how it affects them. Based on the result from a pre-study, four fictional advertisements using a logo from a well-established brand were constructed in order to correspond to three different levels of incongruency. These were used in semi-structured interviews in order to exam

I Iliaden 8.321-334 beskrivs hur den grekiske bågskytten Teukros träffas av en sten på nyckelbenet. Armen domnar, vilket tyder på en nervskada. I uppsatsen görs en språklig och medicinsk analys av Homeros anatomiska kunskaper. Mycket talar för att Homeros anatomiuppfattning framförallt är av empiriskt–funktionell art, den är i mindre grad grundad på systematiska kunskaper. I uppsatsen presenteras During the Trojan War, the Greek archer Teucer was hit by a stone on the collar-bone. His arm went numb, indicating a nerve injury. Through a linguistic and medical analysis, Homer’s anatomical knowledge is examined. The conclusion is that Homer’s concept of anatomy was mainly founded on an empirical and functional knowledge, to a lesser degree on systematic knowledge. The paper offers an explanat

Detta examensarbete är en utvärdering av möjligheter och projektrisker i ett samarbete inlett mellan E.ON Sverige AB, ABB AB och Telefonaktiebolaget L M Ericsson. Syftet med det branschöverskridande samarbetet är att utveckla smarta energilösningar och det har även inlett ett pilotprojekt inom området kommersiella fastigheter. Examensarbetets syfte var att analysera och bedöma hur möjligheter och This master’s thesis is an assessment of opportunities and project risks within an initiated collaboration agreement between E.ON Sverige AB, ABB AB and Telefonaktiebolaget L M Ericsson. The aim of the cross-industry agreement is to jointly develop smart energy solutions and it has initiated a pilot project within the area commercial real estate. The master’s thesis aimed to analyse and assess how

Detta examensarbete är en utvärdering av möjligheter och projektrisker i ett samarbete inlett mellan E.ON Sverige AB, ABB AB och Telefonaktiebolaget L M Ericsson. Syftet med det branschöverskridande samarbetet är att utveckla smarta energilösningar och det har även inlett ett pilotprojekt inom området kommersiella fastigheter. Examensarbetets syfte var att analysera och bedöma hur möjligheter och This master’s thesis is an assessment of opportunities and project risks within an initiated collaboration agreement between E.ON Sverige AB, ABB AB and Telefonaktiebolaget L M Ericsson. The aim of the cross-industry agreement is to jointly develop smart energy solutions and it has initiated a pilot project within the area commercial real estate. The master’s thesis aimed to analyse and assess how

In this study, four representative kinds of tea have been studied: Tie guan yin, Light oolong tea, Dark oolong and Pu-erh (oxidation degree from low to high). The microbial contents of four kinds of tea were analyzed under normal condition (without brewing) and after brewing. Fully oxidized Pu-erh tea is the only tea that has undergone the fermentation process and has the highest bacterial counts

En viktig förmåga hos naturvetarstudenter är att kunna kommunicera sitt ämne på ett förståeligt sätt till lekmän. Forskning visar dock att inte alla naturvetarstudenter uppfyller detta krav – ett problem som delvis kan härledas till det svårförståeliga naturvetenskapliga språket. Ett sätt att göra naturvetenskapen begriplig för lekmän, och för studenterna själva, kan vara populärvetenskaplig kommuIt is important that natural science students are able to communicate their expert knowledge to laymen. Research shows however that not all students fulfill this demand, which might be due to the complexity of scientific language. One way of making natural science easier to understand, both to laymen and the students themselves, is to use popular scientific communication. The purpose of this study

Uppsatsen behandlar sambandet mellan arbetslösheten och inflationen - Phillips-kurvan - i USA efter finanskrisen 2007. Enligt Philips-kurvan bör inflationen stiga när arbetslösheten faller, men efter krisen verkar detta samband ha försvagats i USA och ett flertal andra länder. Centralbankerna har svårt att förklara de kvarstående låga inflationsnivåerna trots att arbetslösheten sjunit markant.

Bakgrund: Det finns inte mycket skrivet om hur, när och varför en familjeterapi avslutas. Syfte: Studiens syfte är att öka kunskapen om familjeterapeuters teorier om och praktiska erfarenheter av avslut inom familjeterapi. Metod: Studien baseras på kvalitativa intervjuer med tio erfarna och legitimerade familjeterapeuter. Intervjuerna har bearbetats med hjälp av Hayes tematiska analys. Resultat:The aim of this study is to investigate family therapists theories and experiences of termination in family therapy. The study is based on qualitative interviews with ten family therapists. The interviews with ten licensed family therapists have been processed using Hayes thematic analysis. The results from the study shows that termination can vary from case to case, and between different family t

Thirteen different polymers have been investigated in the tries to find a polymeric water-based binder for the brazing alloy F300. F300 has the chemical formula Fe-24Cr-20Ni-10Cu-7P-5Mn-Si and is a gas-atomized metal powder used for high temperature brazing. Except being water-soluble the polymers used for the binder, would have to provide sufficient viscosity at a maximum 2 wt% and not gel under

Påverkar rovfisk mörtens migrationsbeteende? Migration är ett mycket vanligt fenomen i djurriket. Det är en ofta säsongsbunden händelse med syfte av att till exempel söka efter föda, parningstillfällen eller för att undkomma rovdjur eller någon annan riskfylld miljö. Ibland är det bara vissa individer i en population av migrerande djur som deltar. Detta kallas i litteraturen för partiell migratioPartial migration, defined as when only some individuals within a population migrate whereas others remain as year-round residents, is ubiquitous in the animal kingdom. However, the reasons why some, but not all individuals migrate are not fully understood. Results from multiple recent studies indicate that the propensity to migrate often is flexible and influenced by ecological factors such as fo

Klumpar i maskineriet Proteiner är inte bara näringsämnen i mat. De är molekyler som i genomsnitt består av några tusen atomer. För att vara molekyler är proteiner stora, men de är små jämfört med celler. Om ett genomsnittligt protein vore lika stort som en myra skulle en genomsnittlig bakterie vara ungefär lika stor som en myrstack. Proteiner kan vara byggmaterial eller fungera som nanorobotar.

Children today grow up with a plurality of technological opportunities. In the last ten years the digital development has enable multiple possibilities to participate in a so called ‘digitally mediated society’. Ever since the discussions do not stop, in what way do children learn a responsible use of digital media. How do children develop to Digital Citizens in the future? For the investigation o

Genom att slänga bort viss information från en komprimerad video och sedan återskapa sekvensen i realtid kan vi minska behovet av lagringsutrymme för adaptiv videostreaming med 20–30%. Detta med helt bibehållen bildkvalité eller endast små försämringar. ==================== Adaptiv streaming Streaming är ett populärt sätt att skicka video över internet där en sekvens delas upp i korta segment soVideo content is the dominant traffic type on mobile networks today and this portion is only expected to increase in the future. In this thesis we investigate ways of reducing bit rates for adaptive streaming applications in the latest video coding standard, H.265 / High Efficiency Video Coding (HEVC). The current models for offering different-resolution versions of video content in a dynamic way

This research touches upon the influence of media on both society and politics on the sensitive issue that is the refugee crisis Europe is subject to at the time of writing. By the means of newspaper and alternative media content analysis, the thesis will attempt to create a framework intended to rationalize the development of sentiment towards refugees as well as determine and investigate the int

Celebrity Twitter use has recently been the subject of celebrity studies. Performing authenticity and intimacy as well as engaging interactively with followers are considered central characteristics of ‘micro-celebrity’ practice, which is widely considered to be extensively utilized by celebrities in their use of Twitter. Taking this framework suggested by celebrity studies as a point of departure

In response to the financial crisis in Europe the European Commission developed a new legal framework with Article 107 (b) TFEU (Treaty of the Functioning of the European Union) as its legal basis. This new legal framework consisted of the 2008 Banking Communication, the Recapitalization Communication, the Impaired Assets Communication, the Restructuring Communication and the 2013 Banking Communi

In the year of 2015, Hungary was greatly affected by the European Migrant Crisis, having received the highest number of asylum applications in proportion to its population within Europe. At the end of August 2015, after Germany had announced its position regarding not putting limits to accepting Syrian refugees, the crisis in Hungary peaked, owing to several hundreds of migrants arriving to the co

This thesis explores the relationship between feminism and advertising from the individual woman's perspective. In-depth qualitative interviews with fourteen Swedish women have been conducted, in which a number of feminist advertisement videos have been viewed and discussed. This has been done in order to explore which audience reactions and actions that these advertisements generate; an area

This research investigates the construction of air pollution as a risk in local media. The aim of this paper is to map the factors influencing the reporting and response to the risk. As method, a case study and qualitative content analysis of local newspapers in Kraków is used. The first part of the thesis consists of a review of research on environmental risks in media. Further on, an overview o