The Attitude Towards Social IR – A Study of Factors Influencing Swedish Companies’ Attitudes Towards Using Social Media for Investor Relations
PURPOSE The purpose of this thesis is to investigate why companies currently are not using social media for IR in Sweden. More specific, we are studying driving and inhibiting factors that are influencing Swedish companies to use, or not to use, this communication technology for IR. METHOD Our thesis addresses the attitudes towards using social media for IR among Swedish companies listed on the OM
