Det goda livet i Äppelriket: om bilden av den mytiska landsbygden i matrelaterad marknadsföring för regionen sydöstra Skåne
In the life in the consumer society experiences and tourism tends to become more important. With mass production as a major part of society the material assets are not enough to fulfil the consumers needs. This is why the experience economy has become increasingly important. Through the consumption of experiences the consumer also consumes places and other intangible things. One example of this is
