Filtyp
This study investigated the influence of habit strength and perceived social norms on Swedish residents continued use of reusable bags following the removal of the plastic bag tax. A cross-sectional survey (N = 93) measured participants’ habit strength, perception of social norms, and frequency of reusable bag usage. Descriptive statistics indicated variability in habit and social norm scores, and
This study is concerned with examining the interrelated themes of power, resistance and exile in a Burmese context. It outlines concepts and exercise of power in Burma as well as the background of present-day leftist articulations within the anti-military movement. This study tentatively explores the context in which leftist dissidents are displaced in Thailand, and involve an investigating of the
This thesis will explore Ernest Hemingway’s depiction of the crisis of masculinity in The Sun Also Rises (1927) with a focus on how the novel portrays the change in gender norms following World War I. For the main body of the thesis, I will use R.W. Connell’s theory of hegemonic masculinity and expand slightly in my discussion section with Judith Butler’s theory of gender performativity. I wil
Den här uppsatsen fokuserar på folksånger från Epirus som handlar om xenitia. Ordet xenitia innebär exil eller migration till en främmande plats och det främmandeskap som upplevs på den nya platsen. Epirus är en geografisk region i västra Grekland och anses vara födelseplatsen för folksången. Epirus var förslavad under det osmanska riket i över fyrahundra år och invånarna i regionen tvingades ofta
Purpose: To study how LinkedIn can be used as a strategic brand-building tool across two dimensions: 1) for individual professionals and 2) for organizations. The study explores the relationship between brand identity and audience engagement, and how it can be leveraged in digital branding. Methodology: A qualitative case study across the two dimensions. We use secondary data and abductive reason
Syftet med studien är att studera hur svensk domstol resonerar gällande partnervåld i vårdnadstvister via tematisk analys. Studien utgår från ett genusrättsvetenskapligt förhållningssätt och försöker därmed förklara studiens resultat enligt genusrättsvetenskapen och tidigare genusforskning. Studiens empiriska material består av slumpmässigt utvalda domar gällande vårdnadstvister som präglas av par
Aim: The aim of this paper is to examine how Baby Boomers perceive fashion brands sustainability and what that implies for brands marketing strategy. Since Baby Boomers are the second largest generation and most research has been targeting the younger generation, although the baby boomer generation has a higher economic power. Approach: We conducted a qualitative study using eight interviews with
Purpose: This paper aims to uncover the associations and expectations consumers develop from a brand taking a political or social stance. We build upon existing literature to offer managers, and the research field, valuable insights to bridge the knowledge gap on what to consider before taking a stance. This paper guides the reader through a set of key considerations to evaluate before taking acti
Purpose: To examine how a new product category, namely white snus, emerges and is positioned within the tobacco-free nicotine market. The research uses VELO’s evolution from EPOK, to LYFT to VELO as the case study. Methodology: Literature review, qualitative and inductive approach, primary and secondary sources Findings: White snus shifts “traditional tobacco” to “clean/white” through a sequence
I takt med ökade krav på hållbart byggande och användning av mer klimatsmarta byggnadsmaterial växer intresset för byggande med biobaserade material. Samtidigt måste dessa material klara de byggnadskrav som ställs och inte minst vid renovering av kulturhistoriska byggnader där kravet på bevarande är av största vikt. Detta examensarbete undersökte möjligheten att använda biobaserade material som inAs demands for sustainable construction and climatesmart materials continue to grow, interest in building with bio-based materials has increased significantly. However, these materials must still meet contemporary building standards and especially in the context of renovating culturally and historically significant buildings, where preservation is a primary concern. This thesis explores the feasib
Title: The Shadow Communication Model Seminar date: 2025-10-17 Course: Strategic Brand Management Authors: William Eriksson, Saga Nunstedt Strömberg, Ole Senkler Advisor: Mats Urde Keywords: Shadow message / Noise / Shannon Weaver / Semiotics / The Shadow Communication Model Research question: How do companies express shadow messaging in their advertisements, and in what ways does external n
Concrete is the most widely used construction material worldwide, with an annual global consumption of approximately 30 billion tons and 14–15 million tons in Sweden in 2022. Its popularity stems from its durability, robustness, formability, and resistance to moisture, mold,fire, and sound. However, concrete production has a significant environmental impact, largely due to cement manufacturing, wh
Drawing on concepts from cognitive semiotics and phenomenology, this thesis investigates how Japanese ideophones are perceived by non-speakers of Japanese, aiming to clarify key concepts such as iconicity, cross-modality/unimodality and the ultimately the nature of language as a semiotic system. Three research questions guided the study: (1) What is the relation between primary and secondary iconi
Phytoplankton play a critical role in marine food webs, contributing to approximately half of global primary production. Amongst them, chain-forming diatoms such as Skeletonema marinoi, can defend against grazers by altering their colony size. While responses to cues released by larger grazers such as copepods are well documented, the identity and function of compounds released by micrograzers lik
Transposable elements compose roughly 50% of the human genome and have been proven to have a great impact on the genome as a source of genetic variation. Because of this they are normally silenced by various mechanisms one of which being CpG DNA methylation. In this study We analysed the insertional landscapes and methylation levels of reference LINE-1 elements in humans, chimpanzees and rhesus mo
Herpes simplex virus type 1 (HSV-1) is a widespread DNA virus capable of establishing lifelong infections and eliciting diverse disease outcomes. The amount of virus that initially enters a cell, known as the multiplicity of infection (MOI), plays a critical role in shaping infection dynamics. However, its influence on virus–host interactions at the single-cell level remains to be fully elucidated
Hydrogen is essen/al for sustaining microbial communi/es in a wide range of modern ecosystems and was likely pivotal for the emergence of early life on our planet. Across the prokaryotes and eukaryotes, hydrogen is produced or consumed by ‘hydrogenase’ enzymes. Hydrogenases in prokaryotes vary in their subunit composi/on, ranging from single-subunit soluble proteins to large, mul/-subunit complexe
The overuse and accumulation of plastics in the environment are concerning and urgent challenges that need to be solved. While recycling can offer a partial solution, emerging biodegradation approaches involving microorganisms capable of breaking down complex polymers, offer a significant alternative. Microbial enzymes, in particular, have shown efficiency depolymerising synthetic polymers. Howeve
