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In a globalized, commercialized and mediatized world, destination management organizations (DMOs) promote cultural assets of the respective destinations to distinguish themselves, gain competitive advantage and attract potential tourists. Although literature acknowledges the role of culture for branding purposes, there is a lack of research about its intangible elements and how they are communicat

Title: Exploring Expectations of an Unattended Delivery Service: A Case Study in Sweden Author: Mary Catherine Osman Supervisor: Daniel Hellström Purpose of Paper: The goal of this thesis is to better understand Swedish consumers’ expectations of an unattended delivery box system such as Nowaste’s E-drop. Methodology: This thesis answers its research question through a series of case studies in w

This study examines the effect of different organizational aspects on the internal brand communication of an organization in the context of cultural heritages. As cultural tourism is growing and becoming more competitive, this particular tourism branch has to be introduced to internal brand communication to provide a good base for branding. The topic has been studied in a case study. As a case Sof

Syftet med denna studien är att bidra med kunskap om hur medarbetarna ser på sin användning av LinkedIn i förhållande till sin organisation. För att uppnå detta krävs en djupare förståelse för medarbetares användning och upplevelse av LinkedIn. Tidigare studier som undersöker LinkedIn har främst fokuserat på hur rekryterare kan använda plattformen och inte hur enskilda medarbetare använder plattfoThe purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. Other studies examining LinkedIn have mostly had a recruiter perspective or have not considered users as emplo

Breast cancer is one of the most common cancers in the world, and has therefore been widely researched the last decades. Breast cancer is one of the least aggressive cancer types, and this together with extensive research has given one of the highest survival rate of any cancer types. However, there is still a long way to go in order to decrease the number of deaths even further. New, more effecti

Denna studie har som syfte att undersöka hur feministiska värden i marknadsföring kan användas som en strategisk resurs för att skapa en ökad autenticitet för ett företags varumärke, och därmed bidra till forskningsfältet för strategisk kommunikation. En begränsad mängd forskning har gjorts om feminism som en autenticitetsstrategi i förhållande till varumärket. Uppsatsen har således ambitionen attThis study aims to understand how feminist values in marketing can be used as a strategic resource to increase the brand authenticity, and thereby contribute to the field of strategic communication. A limited amount of research has been done regarding feminism as a strategy of authenticity in relation to the brand. The study therefore has the ambition to create a deeper understanding regarding how

Följande brandtekniska riskvärdering är ett resultat av ett projekt i kursen Brandteknisk Riskvärdering som ges av brandteknik på LTH. Rapporten är skriven av studenter på Brandingenjörsprogrammet. Riskvärderingen syftar till att utvärdera huruvida utrymning kan ske på ett säkert sätt vid en eventuell brand på Dicksonska palatset i Göteborg. Målet är att efter genomförd analys komma upp med åtgärd

An increasing number of organisations are purchasing culture measurement solutions without reflecting on how ‘measurement’ mirrors organisational reality. This is because the dominant perspective of culture measurement caters to managers and claims to deliver absolute readings. Concurrently, constructivist scholars have often neglected the potential for culture surveys to act as interpretative str

Many-body systems are extremely complicated to describe due to mutual interactions between the constituent particles. This is for example the case of systems with electron-electron (e-e) and electron-phonon (e-ph) interactions. Here, we consider e-e and e-ph interactions within the Hubbard-Holstein model, a very popular template to describe electron-phonon systems. Specifically, we perform an expl

The overall purpose of this essay is to evaluate Swedish implementation strategies for the Sustainable Development Goals by comparing it to a norm of a democratic process. Goal number 17 – A global partnership - calls for an expansion of Public-Private parnerships as the new key implementation strategy. In practice, this means that state actors, civil society and enterprises are now viewed as more

We probe the implications of 5 different previously developed models of the evolution of the Milky Way’s radial metallicity gradient for radial migration of stars observed today between 5kpc < R < 12kpc. Our sample contains 7167 giant stars, with metallicities and radial velocities obtained from APOGEE DR14, full 5-parameter kinematic information from Gaia DR2, and ages derived in Martig et al. 20

To find the optimal by-pass road alignment in the Tlokweng Planning Area in Botswana, a multi-criteria spatial-based model is developed using the GIS-MCE approach. In respect to the environmental impact assessment (EIA) approach, in this research a set of criteria is classified under 3 themes – economic, environmental and social. To determine the criterion and theme weights and perform their aggre

The interest in corporate social responsibility (CSR) is increasing. Today, organiza-tions face stronger demands and expectations from stakeholders to more active work with CSR than ever. While the interest in CSR is increasing, companies operating in controversial industries are being criticized for using CSR commitments as strate-gies for obtaining legitimacy. Our perception is that the majority

Detta är en kvalitativ studie över den strategiska kommunikation som Kristdemokraterna använder sig av i deras valkampanj inför valet till Europaparlamentet 2019 Make EU Lagom Again utifrån ett perspektiv på populism som en kommunikations-stil. Detta för att öka förståelsen för hur populism som ett kommunikativt fenomen kan förstås i en svensk politisk kontext. Studien baseras på en kritisk retoriThis is a qualitative study on the strategic communication that Kristdemokraterna use in their campaign for the European parliament 2019, Make EU Lagom Again from a perspective on populism as a political communication style. This in order to expand the knowledge on how populism as a communicative phenomenon can be understood in the context of Swedish politics. The study is based on a critical rhet

Förmåga till självreglering är betydelsefullt för akademisk framgång samt fysisk och socioemotionell hälsa. Utvecklingen av självreglering, som innefattar effortful control och exekutiva funktioner (EF), börjar i förskoleålder och påverkas av olika aspekter av föräldraskapet. Studien föreslog att mind-mindedness, förälderns förmåga och villighet att mentalisera kring sitt barn, skulle kunna vara eSelf-regulation is important for physical and socioemotional well-being as well as academic success. Development of self-regulation, including effortful control and executive function (EF), in early childhood is influenced by several aspects of parenting. The current study tested the idea that parents with higher ability and willingness to mentalize their children are more reliable assessors of th

In tourism, hotel customers and hotel settings are changing and evolving their nature: new dynamics and new contexts create and co-create new value. Hotels integrate new elements in their offer to recreate innovative physical environments and increase the customer experience. As a result, new and specific hotel genres are now operating on the market and each one is characterized by a different and

I takt med att den digitala arbetsmiljön växer måste kraven på användbarhet och tillgänglighet tillgodoses. Detta projekt genomfördes i samarbete med Assa Abloy Entrance Systems som är en global leverantör av automatiska entrélösningar. Projektets syfte var att utvärdera och utveckla användarupplevelsen och användbarheten av ett försäljningsverktyg genom att kartlägga och förstå användarna och derAs the digital work environment is growing, the demands of usability and accessibility must be met with increasingly higher standards. This project was performed in collaboration with Assa Abloy Entrance Systems, a global provider of automatic entrances. The project purpose was to evaluate and develop the user experience and usability of a sales tool by mapping and understanding the users and thei

Syftet med uppsatsen är att undersöka hur egenutgivande författare förhåller sig till marknadsföring av sina böcker. Materialet i undersökningen består av intervjuer med medlemmar från Facebook-gruppen ”Egenutgivare på Facebook” och en enkätundersökning publicerad i samma Facebook-grupp. Materialet har analyserats utifrån tre olika teorier: digital marknadsföring, segmentering och John B. Thompson

Despite the abundance of available tools for describing and analyzing gene expression data, few are properly suited for downstream analysis of quantitative proteomics data. An accurate depiction of the proteome requires us to move from a gene-centric analysis, towards one that accounts for the diversity of the proteome and respects its complexity. Here, an improved approach for first generation fu

Having fun at work has become a popular topic among practitioners and academic writers. Managed fun is the form of workplace fun that “stems from managers” (Plester, Cooper-Thomas & Winquist, 2015, p.381). However, researchers suggest that the ‘dark side’ of fun is to be further investigated as most of the empirical data is focusing on the positive effects of having fun at work (Fleming, 2005;