Auditioning for Amazon : The dark side of place branding and corporate domination
This case study on the dark side of communication and place branding explores the Amazon corporation’s highly-publicized competitive search for a city to become their second headquarters (dubbed HQ2). In 2017 Amazon sent an open Request for Proposals (RFP) to cities in North America defining what constitutes an ‘ideal’ headquarters. In addition to offering capital and incentives, Amazon’s ideal ci
