Exploring the Integration of Artificial Intelligence in the Ideation Stage of Product Development in Swedish Startups: Challenges, Opportunities, and Tool Utilization
The integration of Artificial Intelligence (AI) within product development has emerged as a significant area of research, especially in 2022-2023. However, there is a lack of empirical research on how AI tools are integrated into the product development process, especially within the ideation stage of startups, and what challenges and opportunities arise from this integration. Our thesis explores