Sökresultat

Lund, a Great Idea - a Study in Place Branding

Business for Society – Social Enterprises

Can loyalty schemes be applied to all types of luxury brands?

Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?

EMERGING FRAMEWORK OF DE-POSITIONING COMPETITORS

Exploring brand architectures – a Volkswagen Group case

Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand

Kick-start your Brand through Crowdfunding

Mythical Branding and Crisis Management - The case of Santa Claus Village

Pinkwashing or Pro-Diversity?

Rhetorical analysis of brand communication over time

Cooperatives communication through a brand heritage perspective

How the Shift from a Product to a Service Brand affects Brand Judgement

Nation Branding after a crisis – Greece and Ireland in comparison

Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar

The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values

Assessing False Rumours and Mitigating Their Adverse Effects on Corporate Reputation

Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case

Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

The influence of logos on the consumer’s perception of the brand personality