Mowing into the unknown - A Study of How a Newly Established FEI Department Within a Structured and Linear Environment Can Manage Venture Prioritisation
In order to stay ahead of competition, pursuing radical innovation is highly important for companies with mature technology. The front end is the first phase of developing radical innovation. The front end is characterised by high uncertainty and a different working process compared to that of incremental innovation. Large mature product companies with mature technology pursuing radical innovation
