Environmental Sustainability Concerns in the Niche Market of Incentive Travel, An Exploration to the Fast-growing Market of Shanghai, China
Due to the research scarcity in incentive travel and its environmental sustainability concerns, this thesis decided to concentrate on pro-environment issues related to incentive travel. The aim of this thesis is to investigate the current state of environmental concerns in incentive travel in China and find out how customers perceive pro-environment in an incentive trip. To achieve the research ai