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Hälsa som marknadsföringsstrategi? En studie om hur förpackningsdesign påverkar upplevd smak och hälsa trots identiskt innehåll

Sammanfattning Titel: Hälsa som marknadsföringsstrategi? En studie om hur förpackningsdesign påverkar upplevd smak och hälsa trots identiskt innehåll. Seminariumdatum: 2026-01-15. Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring. Författare: Josefina Bergström, Alice Borgh och Danielle Majstorovic. Handledare: Clara Gustafsson. Syfte: Syftet med denna studie är att undersöka Abstract Title: Health as a Marketing Strategy? A study on how packaging design affects perceived taste and health despite identical content. Date of seminar: 2026-01-15. Course: FEKH29, Business Administration: Degree Project in Marketing. Authors: Josefina Bergström, Alice Borgh and Danielle Majstorovic. Advisor: Clara Gustafsson. Purpose: The purpose of this study is to investigate

Pålitlighetens Paradox

Examensarbetets titel: Pålitlighetens Paradox Ämne: FEKH29 - Examensarbete i marknadsföring på kandidatnivå, 15 hp Författare: Amanda Eriksson, Alicia Lind & Alva Sandell Handledare: Clara Gustafsson Nyckelord: Pålitlighet, Autenticitet, Parasociala relationer, Annonsmärkning, Influencer marketing Frågeställning: Uppfattar konsumenter 18–30 år influencer marketing som pålitligt idag? Hur uppfaTitle: The Paradox of Reliability Course: FEK29 - Bachelor´s levels thesis in marketing, 15 ECTS Authors: Amanda Eriksson, Alicia Lind & Alva Sandell Advisor: Clara Gustafsson Key words: Trustworthiness, Authenticity, Parasocial relationships, Ad disclosure, Influencer marketing Research question: Do consumers aged 18-30 perceive influencer marketing as trustworthy today? How are authenticity,

Imagining the Political : Neoliberal Adaptations and Civil Society in “Times of Crisis”

Imagination shapes politics. It determines not only the futures we envision but the very forms of collective life we deem possible. Yet under neoliberal governance, imagination itself is under erasure; not merely the imagining of radical futures, but the conceptual boundaries of what can be imagined. Civil society, long imagined as a space of participation and solidarity beyond state and market, i

Innovation and Governance arrangements of Aquathermal Energy systems; A multi-case analysis of WaterWarmth pilots

The aim of this Work Package 6 (WP6) report is to describe and analyze insights from Interreg North SeaWaterWarmth demonstration pilots. Specifically, WP6 examines the pilots' innovation and governancearrangements that help implementation and scaling of aqua thermal energy (AE) systems in real-worldcontexts. The work is therefore primarily based on lessons learned through a mixed methods approach

Barriers and opportunities to AE system development: insights from WaterWarmth pilots

The main research question that guides the analysis for this Work Package 6 Deliverable 6.3 report is: What are the barriers and opportunities that govern niche development and scaling of aqua thermal energy (AE)systems? In answering this research question, we map and analyze the enabling policy and opportunitiesthat support AE system niche development, as well as policy that can also play a role

Endovascular Management of Acute Lower Limb Ischaemia in Adult Patients : A Systematic Review and Meta-analysis

Objective: To perform a systematic review and meta-analysis of randomised trials and observational studies assessing outcomes of different endovascular management approaches for the treatment of acute lower limb ischaemia (ALI) when adjusted for Rutherford classification. Data Sources: PubMed, Embase, Cochrane Library, and Web of Science. Review Methods: A literature search was performed in PubMed

Taking a punt : Monetary experimentation and the Irish macroeconomic crisis of 1955-56

The 1955-56 macroeconomic crisis is a central event in modern Irish history. Yet, despite this centrality, its causes are not clearly understood. In 1955-6, Ireland, which had previously followed British interest rates in lockstep as part of its fixed exchange with the latter, briefly experimented with independent monetary policy. Our contribution is twofold. First, we highlight how the Irish resp

Living standards in south Swedish towns, c. 1570-1865

This paper analyses the evolution of material living standards in three Swedish, before 1658 Danish, towns (Malmö, Ystad and Falkenberg) of varying size from the late 1500s to the advent of industrialization in the 1860s. We use population registers and church books, but above all a new dataset of 1381 probate inventories for the time periods 1570–1599, 1670–1720, the 1780s, and the 1860s. Based o

Is the Swedish Model still alive?

Baumol’s cost disease is a wellknown theorem, but its consequences are rarely addressed in economic-political discourse. This paper highlights the implications of Baumol’s cost disease and shows that in real terms the once so celebrated “Swedish Model” has lost its exclusive position relative to other European countries. Even worse, since 1995 Swedish welfare services has in general lost in conten

Vinner verkligen den som är smalast?: En tematisk analys av hur kroppsideal konstrueras och ges symboliskt värde i dokumentären Smalast vinner

Denna uppsats är författad av Agnes Lubwama och Jonna Tusi, med titeln Vinner verkligen den som är smalast? En tematisk analys av hur kroppsideal konstrueras och ges symboliskt värde i dokumentären Smalast vinner. Uppsatsen är skriven inom ämnet medie- och kommunikationsvetenskap vid Institutionen för kommunikation, Lunds universitet. Studiens syfte är att undersöka hur kroppsideal konstrueras och

“I choose you, of my own free will”: En kvalitativ innehållsanalys av serien "The Summer I Turned Pretty": säsong 3

“I choose you, of my own free will”, en B-uppsats av Sofia Gripse och Veronika Persson vid Institutionen för kommunikation, Lunds universitet. Denna studie syftar till att undersöka hur kärlek och romantiska relationer konstrueras och representeras i säsong tre av tv-serien "The Summer I Turned Pretty". Med utgångspunkt i en kvalitativ innehållsanalys analyseras hur heteronormativa föres

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Introduction: In this thesis, I critically examine three discourses, prevalent within the 'field' of sexual violence in migration. Methodology: Taking a poststructuralist approach, I deconstruct the beforementioned discourses in a threefold analysis. Results: I find, that the binary gender system is still dominating, and that certain ideas about 'men' and 'women', their bod

Cytoreductive surgery and intraperitoneal chemotherapy for peritoneal malignancy—outcomes and learning curves in medium volume center

Introduction: Implementing new treatment regimens entails a learning phase with a concomitant risk of suboptimal results. High caseload has generally been shown to improve results in complex surgical procedures. This study aimed to evaluate results of Cytoreductive Surgery (CRS) and Intraperitoneal Chemotherapy (IP), given as Early Postoperative Intraperitoneal Chemotherapy (EPIC) or Hyperthermic

Left ventricular and atrial strain and the risk of mortality and rehospitalization in heart failure

BACKGROUND: Global longitudinal strain (GLS) and left atrial strain metrics, including reservoir (LAr), contraction (LAct), and conduit strain (LAcd), have emerged as key indicators of left ventricular (LV) function and filling pressures. However, the prognostic value of these markers for risk stratification in acute heart failure (HF) remains uncertain, particularly in identifying patients at ele

New Clinical Measures of Hand and Wrist Proprioception : A Pilot Study for Evaluating Discriminative Validity and Test-retest Reliability in Individuals with Wrist Disability

OBJECTIVE: To evaluate psychometric properties of newly developed hand and wrist proprioception tests.DESIGN: Cross-sectional and test-retest comparisons.SUBJECTS/PATIENTS: Twenty-six individuals (mean age 40 years) with wrist disability (> 3 months) due to traumatic injury or general instability.METHODS: Pointing acuity (with eyes open and closed), active joint position sense (in extension, flexi

Reference values for umbilical cord arterial pH by mode of birth in preterm, term and postterm infants : a population-based cohort study

BackgroundUmbilical cord arterial pH (UApH) is the most objective measurement of the metabolic condition of the infant at birth. However, studies have identified changes in UApH with advancing gestational age, as there is limited data examining UApH changes with different modes of birth. The objective was to establish reference values for UApH according to mode of birth and to investigate the infl

Selenoprotein P Deficiency Is Associated with Early Signs of Kidney Disease and Hospitalization Risk in Heart Failure

Selenium (Se), an essential trace element, is linked to poor prognosis in heart failure (HF) and kidney disease. Se deficiency (serum Se < 70 μg/L) has been associated with increased cardiovascular mortality. Selenoprotein P (SELENOP), the main Se transporter, reflects bioavailable Se. Selective glomerular hypofiltration syndrome (SGHS), defined by a cystatin C-based eGFR < 0.7 of creatinine-based