Title: Brand Identity in the Era of Social Media - Rethinking Existing Brand Identity Frameworks Seminar date: 5th of June 2018 Course: BUSN39, Degree Project in Global Marketing at Master Level, 15 ECTS-credits Authors: Sophia Collischon and Rebecka Höjgård Hansen Supervisor: Magnus Nilsson Key words: Brand Identity, Social Media, Brand Management, Consumer Purpose: The purpose of the thesi

Researchers agree that there exist a close connection between export, foreign direct investment and economic growth, still they do not agree about the causal relationships between them. Latin America has over the last decades faced several economic crises. However, the continent has also been characterised by emerging economies, increased globalisation and trade liberalisation where export, foreig

This research addresses the role of social capabilities over the growth trajectory of natural resource (NR) rich developing countries through a case study – an analytical narrative using data from various sources – of the Chilean experience since the early 1900s to the present. The paper adopts a novel framework, which identifies four distinct but interrelated dimensions of social capabilities: tr

The purpose of this thesis is to explore the role of normative control by analyzing how culture is perceived and maintained, in an organization which is defined as non-managerial. The empirical part of this study was conducted through an interpretive, abductive and qualitative research method. The empirical data is collected through a case study of the IT-consultancy firm Brightside and involves e

The thesis empirically investigates the question whether there is an influence of macroeconomic forces to initial public offering (IPO) underpricing. In addition it tries to find whether unconventional monetary policy has also an impact on underpricing. Thus the thesis tries to find a relationship between macroeconomic variables and the level of IPO underpricing. The variables used as proxies for

Den här uppsatsen syftar till att öka förståelsen för vad som är viktiga förutsättningar för att skapa inre motivation hos anställda. Vi vill ge företag en anledning att undersöka möjligheten att skapa inre motivation genom den psykosociala arbetsmiljön. Vi valde att undersöka detta med en teoretisk grund i Self-determination theory som idag ligger i framkant av modern forskning inom arbetsmotivatThis essay aims to increase understanding of important conditions for creating intrinsic motivation for employees. We want to give companies a reason to review the possibility of creating intrinsic motivation through the psychosocial work environment. We chose to investigate this with a theoretical foundation in Self-determining theory that today is at the forefront of modern research in work moti

The growing influence of private military and security companies (PMSCs) in the international arena has altered the dynamics of security governance, challenging states’ monopoly on the use of force. The industry’s mushroom growth has not been accompanied by requisite regulation at national and international level. The lack of oversight and accountability has resulted in PMSCs, predecessor of merce

Men's violence against women has been a society problem for a long time, and still is. There are several different authorities involved regarding violence within intimate relationships. The study aims to specifically investigate how healthcare deals with abused women, based on women's own perspectives and stories. The purpose of this study is to describe how important it is for healthcare

Normative causal reasoning is essential for proper decision-making to be conducted, which is highly relevant in areas such as personnel assessment and predictions of work performance. However, research has found consistent violations of the Markov Assumption, a defining aspect of normative causal models that indicates which nodes in a causal network that are conditionally independent of one anothe

This article adds to the understanding of incumbent inertia through the conceptual separation between voluntary inertia and implied inertia, and the analyzed dynamics of each in relation to core rigidities. Consequently, core rigidities are conceptually shown to be separate from incumbent inertia, concepts which are often confused in extant literature. Furthermore, the dynamics between core rigidi

Studied Case: This thesis focuses the research on the impact of Industry 4.0 at the Port of Barcelona. It considers of relevance the affect that the fourth industrial revolution is taking place in the workplaces all around the world. The researcher takes the case of the logistics service provider as the Port of Barcelona to understand the implication that the five major technologies characteristic

This research is an attempt to critically re-examine the effects of gender quotas on women’s descriptive representation in South Africa. South Africa has been internationally acclaimed as one of the success stories in bringing more women into parliament trough the introduction of a gender quota. However, the quota in place has been introduced by a single, dominant political party, the African Nati

Epilepsy is to this day still a serious neurological diseases where treatments such as pharmaceutical agents and surgery can at most alleviate the symptoms, but not cure it. This disease is still not fully understood at a cellular and network-level, but the recent advancements in the field of optogenetics can serve as an alternative way of studying the brain and diseases such as epilepsy. By genet

Agile working methods gain in popularity among practitioners within the IT (Information Technology) industry and beyond, as a result of the revival of the self-organizing team as a mode for organizing work in contemporary organizations. The talk of DevOps, as an agile method which merges opposite organizational logics, IT Development (Dev) and IT Operations (Ops), into a self-organizing team, has

Är det möjligt att galaxer kan utbyta enorma samlingar stjärnor utan att vi märker det? I detta arbete så undersöker jag huruvida dvärg galaxer kan lämna över globulära stjärnhopar till större spiralgalaxer då de kommer mycket nära, genom så kallade tidvatten-krafter. Dessa globulära stjärnhopar består utav hundra tusentals stjärnor vilka är bundna till varandra genom gravitation. Var de kommer ifThe globular cluster population of large spiral galaxies can be divided into two populations: one population which formed in-situ and one which has been assembled through capture of clusters that have been tidally stripped away from other galaxies during close encounters or mergers. In this work, I focus on the globular cluster MGC1, which is orbiting the M31 galaxy. MGC1 is an extremely isolated

After the success of Shanghai-Hong Kong Stock Connect, China chose to deepen the opening of the stock market further and launched the Shenzhen-Hong Kong Stock Connect on December 5, 2016. This paper examines the market liberalization between China and Hong Kong stock markets and the price discovery progress for cross-listed stocks in the two markets before and after the Shenzhen-Hong Kong Stock Co

The aim of this bachelor thesis is to enlighten the action plans of Swedish authorities concerning protected personal data and how it follows up in practice, both inside the authorities and interactions with other authorities. Different ways to prevent that personal data won’t unearth are also included. Action plans and interviews with respective authority of the sample will execute the research q

The movement and distribution of ecologically important herbivores such as elephants are of great significance to conservation biologist seeking to understand the fundamental triggers that influence their mobility and the extent to which these parameters affect how they utilize their immediate and surrounding resources. The recent advancement in animal tracking technology coupled with the availabi

Syftet med denna avhandling är att undersöka diffusionen av den fjärde industriella revolutionen inom livsmedelsindustrin i södra Sverige. Intresset för begreppet Industri 4.0 har ökat stadigt sedan det infördes av den tyska regeringen 2011. Men diffusionen verkar låg. Om Industri 4.0 är en revolution är införandet av den nya tekniken avgörande för konkurrenskraften. Detta faktum har resulterat i The aim with this thesis is to investigate the diffusion of the fourth industrial revolution in the food manufacturing industry in southern Sweden (FMISS). The interest of the concept Industry 4.0 has increased steadily since the introduction by the German government in 2011. However, the diffusion seems slow. If Industry 4.0 is a revolution, adoption of the new technologies will be crucial for co