Stella Artois - Brewing a better reputation
Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze.” In the article, John Hardy, judge at Brighton’s Crown Court, says the following: “there are keywords which recur all too frequently in cases involving young men and alcohol. They are ‘Stella’ and ‘binge drinking’.” You