The social construction of the female athlete’s identity: A case study of the Dutch national women’s volleyball team.
Looking from a PR perspective, sport can be seen as a microcosm of social life, and be used to reveal underlying values as power relations in society. This qualitative case study concerned itself with the social identity construction of female athletes and the effect of social change on this identity, in order to analyse gender issues in society. While taking a constructionist approach, the theore