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Business Plan TrackIT: TrackIT is the name of a cutting-edge technology, which will enable mobile phones to determine their geographical location. At the core of the technology is a unique algorithm, which will be embedded in the phones signal processing unit. Theoretical refelctions: The purpose of this thesis is to evaluate and highlight the success factors of entrepreneurial team composition an

The motivations for this study stems from Hjordnära’s interest to both, build greater brand awareness in Stockholm, and increase its ability to take market share in the organic dairy segment. Hjordnära is a small organic dairy producer owned by Skånemejerier, Sweden’s third largest producer of dairy products. A decision was made for Hjordnära to enter the Stockholm market in February 2011, after s

Entrepreneurs are people who have a slightly different view on how the world works, they have certain characteristic that make them stand out of the crow. This thesis focuses on the link between creativity culture and entrepreneurship

Abstract of thesis (max 8000 characters)

This thesis analyzes and compares two cases of entrepreneurial projects. One is classified as a failure due to termination and one is classified as success and, in the time of writing, still up and running. The theoretical framework is built on the article “Entrepreneurial motivation” by Scott Shane, Edwin A. Locke Christopher J. Collins published in Human Resource Management Review. This framewor

The objective of the research is to identify the improvement gap and provide suggestions in green transportation for Skånemejerier, a dairy company in the region of Skåne, Sweden. The findings are divided into two main topics, firstly, the review on environmental policy documents, which is the foundation of gaining capability in environmental management and secondly, the result of benchmarking in

The aim of this study was to better understand the sustainability marketing communication of a Swedish dairy company – Skånemejerier specifically at the point of purchase (POP), and describe how Skånemejerier’s POP sustainability communication could be improved and how it could potentially increase their brand equity. The company is currently using internet and at times other mass media like TV, n

The thesis contains the business plan and theoretical reflections which were worked on during the Entrepreneurial Project in the Master Program in Entrepreneurship in the academic year of 2010-2011.

During the past year my academic career has been rather different than the years before. In my undergraduate studies of economics & business economics, a mixture of different disciplines like microeconomics, marketing, organizational theory and finance, all I needed to worry about was to make sure I would pass the courses. I found that a rather unsatisfying way of studying; grades didn’t motiv

Syfte:Vårt syfte är att studera hur förväntnings- och prestationsgapet mellan revisorer och intressenter ser ut i Sverige, där investerare står som representanter för intressentgruppen. Vi avser också att undersöka vilka faktorer som påverkar förväntnings- och prestationsgapet samt utreda om de senaste årens stora revisionsskandaler, likt HQ Bank, har haft någon påverkan på gapet i Sverige. Metod:

Skånemejerier is a dairy cooperative in the region of Skåne in southern Sweden. It collects milk from roughly 500 farmers around the region on a daily basis. Skånemejerier has developed an IT system that allows end consumers to ‘trace’ their milk to a number of farms that each have contributed to the milk in a specific milk carton. There is a code on the top of Skånemejerier milk cartons which is

Abstract: According to Skånemejerier executives, approximately 80% of greenhouse gas emissions occur on the farm. Public concern in greenhouse gas emissions has steadily grown over the past few years prompting inquiries about the amount of greenhouse gases are emitted by Skånemejerier during its course of business. The most common question received relates to the amount of greenhouse gas emitted i

A combined document with The green teams business plan and my own theoretical reflections.

Organizational resource acquisition including finance and people in a dynamic environment affects the venture’s business activities and even its establishment. This paper aims to examine the concept mass customization and the process of obtaining resource commitments for the creation of a new venture called D.B.M. in the face of liabilities of newness. To this end, a case study based on the first-

This project studies cultural representation in indigenous tourism. Indigenous theme and indigenous control are two important factors in indigenous tourism, and an indigenous museum controlled by indigenous people is a representative place for indigenous tourism. Therefore, this project focuses on a Swedish Sami museum. The aim of this project is to investigate different senses of authenticity in

Agritourism practices have been proposed to be one of the economical tools to complement the declining traditional practices in the rural areas. Farms have started to apply the practices of agritourism in order to strengthen the business. Previous research has argued that agritourism creates a beneficial position for farm, as well as for the whole community, by creating job opportunities and attra

Sammanfattning Syftet med studien var att undersöka hur kreativa idéer och förslag från bussförare tas om hand inom företaget. Kreativitet är ett begrepp som blivit alltmer centralt i arbetslivet och mycket forskning visar på vikten utrymme för kreativa idéer på arbetsplatser. En stor del av forskningen har dock koncentrerats på företag som på olika sätt har kreativitet som en nyckelkomponent. Här