Titel: Madison & Vine: Hur uppfattar konsumenter produktplacering i film? Seminariedatum: Januari 15, 2015 Kurs: FEKH29, Examensarbete i marknadsföring, 15 högskolepoäng Författare: Alinne Andersson, Lina Shore, Alexander Wegdell Handledare: Jon Bertilsson Nyckelord: Produktplacering, marknadsföring, varumärke, konsumentpåverkan, smygreklam Syfte: Målet med denna uppsats är att djupare undersö

This thesis addresses different ways of measuring bicycle flows and focuses on the manual methods of conducting these measurings. The theory behind the methods is also introduced and applied to an actual intersection in order to test how well the theory can be applied to reality. Furthermore, the methods that today are in use for measuring bicycle flows in Lund and Malmö are explained and compared

ABSTRACT Title: Mixed strategies applicability in the fashion industry Seminar date: 2015-01-16 Course: FEKH19, Degree Project Undergraduate level, Business Administration,Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr) Authors: Fredrik Brorström, Ottilia Svensson, William von Heidenstam Advisor: Christine Blomquist Key words: Generic strategies, Mixed strategies, Stuck i

Sustaining crop yields present challenges worldwide. These challenges vary regionally and climate change may have positive or negative effects on crop yields. Closing yield gaps in already established cropping areas is one of the solutions to increase future food supply. Fraction water yield gaps are defined as how far yields with high levels of nutrients are from attainable (irrigated) yields. In

In the State of Oaxaca in Southern Mexico exist abundant natural resource and excellent wind conditions. Currently in the region of the Isthmus of Tehuantepec in Oaxaca has an extensive area with wind farm projects due to their excellent wind speed conditions. A large wind energy plant – the Project Mareña Renovables that since their origins started in 2004 with Preneal Company. It was planned to

Att ta reda på hur man kan få elever motiverade och intresserade av ett ämne redan vid första lektionstillfället är det som ligger till grund för denna studie. Första mötet med eleverna kan ha stor betydelse när det kommer till att inspirera och få eleverna att skapa sig ett intresse för kursen. Syftet med denna kvalitativa intervjustudie är därför att undersöka hur fyra lärare på estetiska prograThe aim of this study is to figure out how to get students motivated and interested in a school subject from the very first lesson. The purpose of this qualitative interview study is therefore to investigate how four teachers, at the upper secondary school’s aesthetics program, work with and reflect about how they pitch their school subjects to their students. In order to get a more extensive coll

Examensarbetets titel: Kartläggning av redovisningsmanipulation: En litteraturgenomgång Seminariedatum: 16/01 2015 Ämne/kurs FEKH69, Examensarbete kandidatnivå i redovisning, 15hp Författare: Chiem, K., Malmström, S., & Themner, P. Handledare: Jönsson, P Fem nyckelord: Redovisningsmanipulation, Creative accounting, Earnings management, Income Smoothing, Big bath, Syfte: Begrepp som creatTitle: Mapping of accounts manipulation: A literature review Seminar date: 16/01 2015 Course: FEKH69, Degree project in Accounting, undergraduate level, 15 University Credits points. Authors: Chiem, K., Malmström, S., & Themner, P Advisors/s: Jönsson, P Key words: Accounts manipulation, Creative accounting, Earnings management, Income smoothing, Big bath Purpose: Concepts like creative a

Syftet med studien är att undersöka hur några av dagens sångpedagoger undervisar unga kvinnor, med olika röster, att sjunga från lågt till högt register. Undersökningen vill visa hur pedagogerna i val av metod, ord och begrepp undervisar elever som har problem, eller jobbar med ofrivilliga registerbrott. Studiens frågeställningar är: Hur undervisar pedagogerna elever som har ofrivilliga registerbrThe purpose of this study is to examine todays voice teachers and how they educate young women to sing. This study aims to know how they teach young women to think when they sing from a low to a high vocal register, without the first transition area out of the low register feeling like an obstacle. The questions at issue for this study are: which method/methods do the voice teachers use in their t

Begreppet time används ofta av musiker och pedagoger verksamma inom den afroamerikanska musiktraditionen. Trots att begreppet är används frekvent finns det ingen vedertagen uppfattning kring vad time egentligen innefattar. Därför har vi undersökt innebörden av begreppet, samt hur det används i en pedagogisk kontext. Undersökningen har skett genom en kombinerad intervjustudie och enkätundersökning.Musicians and educators active in the tradition of afroamerican music often use the term time. Despite that the term is frequently used, there is no convention of what the term really comprises. Therefore, the meaning of this study is to investigate the meaning of the term time, and how it is used in an educational context. The study is built upon a combination of interviews and a survey. The resu

The aim of this study was to investigate how the issue of the legalization of cannabis has been presented and changed over time (2000-2014) in the newspapers Aftonbladet, Svenska Dagbladet and Dagens Nyheter. More specifically, we aimed to investigate the pros and cons that have occurred, the different presentations of cannabis that we have observed and how the meaning of the word legalization loo

Examensarbetets titel: Vinstandelsstiftelsers påverkan på motivation, prestation och lojalitet Seminariedatum: 2015-01-16 Ämne/kurs: FEKH19 Företagsekonomi, Examensarbete i Strategic Management, 15 HP Författare: Daniel Ehdin, Carl Engström, Kasper Kjaergaard & Kristoffer Knutsson Handledare: Matts Kärreman Sex nyckelord: Vinstandelsstiftelse, Motivation, Prestation, Lojalitet, Ålder, An

In this report the reader is introduced to the vision for the Smart City Zabrze in Poland. This new city district in Zabrze - Nowe Miasto is a ca. 250ha large plot of mostly agricultural land and wetland vegetation. Smart City Zabrze will help pave the way for sustainable development of the Nowe Miasto area. The vision constitutes of three pillars: 1) the creation of a green network along the stre

When choosing topic for my project I felt the urge to work threedimensionally and develop shapes with my hands. Before starting the industrial design education I had taken some classes in ceramics and now I wanted to integrate ceramics in my design work. My project developed into exploring ceramics and to use its properties in a favourable way in a sustainable product. Flexibility in both form

This essay will summarize and study existing theories and the recent developments regarding long-term incentive (LTI) plans in Swedish companies listed on Nasdaq OMX Stockholm. The underlying theory is the principal-agent problem that arises in public companies, which highlights the behavioural aspects of decision-making for employees in a managerial position. This study aims to provide evidence t

Syftet med studien är att undersöka vilka faktorer som påverkar styrkan i ett företags strategiska position. Styrkan klassificeras som graden av svårighet konkurrerande företag har att inta det egna företagets position. Syftet uppnås genom att applicera en kvalitativ fallstudie på Rynkebys lansering på den svenska markanden. The Resource Based View (RBV) och dess isoleringsmekanismer samt ConsumerThe purpose of this study is to investigate which factors affect the strength of companies strategic position. The strength is defined by how hard it is for a competing firms to enter the strategic position. The factors are derived by applying the Resource- Based View (RBV) and it’s Isolation Mechanisms as well as Consumer Benefit Experienced (CBE) and it’s Human Capital based strategies on a case

Titel: Christmas is in the Air: En kvantitativ studie om hur doft och ljud påverkar människors perception och attitydskapande. Seminariedatum: 2015-01-15 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15hp Författare: Per-Erik Persson, Tijana Stojanovic Handledare: Clara Gustafsson Nyckelord: Sinnesmarknadsföring, attityd, besöksintention, doft, ljud Syfte: Syftet Title: Christmas is in the Air: A quantitative study on how sound and smell influence perception and the creation of attitudes Seminar date: 2015-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS Authors: Per-Erik Persson, Tijana Stojanovic Advisor: Clara Gustafsson Key words: Sensory Marketing, attitude, visit intention, sce

Syftet med föreliggande studie är att ge en fördjupad förståelse för nyblivna pappors upplevelser av psykiskt lidande i samband med att bli förälder. Semistrukturerade intervjuer genomfördes med sju nyblivna fäder som identifierade sig med att ha haft depressiva symptom i samband med föräldrablivandet. Intervjumaterialet analyserades med tematisk analys som resulterade i sex teman: Ett betungande The aim of this study was to gain a deeper understanding of new fathers’ experiences of psychological distress in connection with becoming a parent. Semi-structured interviews were conducted with seven new fathers who identified themselves as experiencing depressive symptoms. Thematic Analysis was used to analyse the data, and six themes were identified: The heavy workload, Not being good enough,

Syftet med denna rapport var att sammanföra ämnena innovation och sociala medier för att påvisa att potentialen för en innovationsprocess i sociala medier är stor och eventuellt underutnyttjad, särskilt för svenska små och medelstora företag. Rapporten ger en övergripande bild av innovation och sociala medier. En litteraturstudie samt en fallstudie genomfördes för att undersöka hur de sociala mediThe purpose of this report was to bring together the subjects of innovation and social media to demonstrate that the potential of an innovation process in social media is huge and possibly underutilized, especially for Swedish small and medium-sized enterprises. The report provides an overview of innovation and social media. A literature review and a case study were conducted to examine how social