Big Brother is Listening : Adapting and Marketing Literary Classics in Audio Format - the Case of Storytel's 1984
The recent popularity of audiobooks has led to new ways of using the format as publishers and producers reproduce and “reactualise” older works by adapting them into audio. The article examines this development, focusing on the case of Storytel’s 2022 audio adaptation of George Orwell’s 1984 and the marketing campaign surrounding it, combining a publishing studies approach (Squires 2007; Murray 20
