Filtyp
This thesis examines how multinational corporations (MNC) implement hybrid competitive strategies and manage tensions between cost efficiency, differentiation, and sustainability. In increasingly complex and sustainability-driven markets, firms are no longer able to compete solely through low cost or differentiation but are increasingly required to combine both while responding to regulatory,
This thesis examines how PR staff at a diplomatic mission adapt institutional communication to social media in their everyday work, and which organisational, professional, and platform-related conditions facilitate or constrain this work. As diplomatic communication increasingly takes place through social media content, embassies must translate central directives into locally relevant and platform
The market for ready-to-drink protein beverages has expanded alongside growing interest in health, convenience, and active aging. However, many products in this category appear to target younger, fitness-oriented consumers, while adults aged 65 and older remain less visible as a distinct consumer segment. Drawing on a qualitative methodology, this thesis examines how older adults in the United St
This thesis asks how the application of financial materiality within the European Sustainability Reporting Standards’ (ESRS) Double Materiality Assessment is characterised when applied to a non-profit European Research Infrastructure Consortium (ERIC). It pursues this question through a reflexive single-case study of the European Spallation Source (ESS), conducted in parallel with an impact-materi
Cross-border mergers and acquisitions have gained popularity over the past decades due to increased globalisation and interdependence of states. Nonetheless, the world is still facing geopolitical instability and upheavals that disrupt the stable course of cross-border deals. This thesis asks how the geopolitical environment surrounding the cross-border mergers and acquisitions shapes the deal-lev
In complex B2B value chains, even functionally strong innovations may struggle when success depends on end-consumer adoption beyond the focal firm’s direct control. This thesis examines how context-specific market conditions shape perceived adoption drivers and barriers, how these perceptions influence downstream adoption, and how B2B firms can respond by adapting marketing capabilities to shape d
This thesis contributes to the understanding of sustainability-oriented technological innovation (SOTI) by applying an innovation ecosystem perspective. The aim is to explore how interactions between actors shape SOTI and how these interactions enable or constrain adoption in practice. To address this purpose, a qualitative case study was conducted within the Swedish agri-food innovation ecosystem
The integration of Artificial Intelligence (AI) into corporate sustainability promises to alleviate the cognitive boundaries of the Strategic Decision-Making Process (SDMP) by synthesising massive, complex datasets. However, the inherent friction between the reductionist, instrumental logic of algorithmic models and the pluralistic, value-laden logic of sustainability creates profound operational
This study examines whether the take-back and resale programmes of leading global fast-fashion retailers deliver substantive circular change or instead represent means-ends decoupling. Drawing on means-ends decoupling and organisational legitimacy theory, it analyses the corporate sustainability reports of H&M Group, Fast Retailing, and Inditex across five consecutive fiscal years (FY2020–FY20
Corporate fraud persists within organisations that appear well-governed by conventional measures, raising fundamental questions about why formal mechanisms fail. This thesis examines how governance structures and organisational culture interact to enable or sustain fraudulent corporate behaviour and its unsustainable outcomes – where fraud is understood not merely as a compliance failure but as a
The rapid diffusion and application of generative artificial intelligence (AI) have intensified debate about the future of knowledge-intensive professional work. Strategy and management consulting provides a particularly revealing context, as its value proposition has historically rested on the integration, interpretation, and legitimisation of specialised knowledge. This thesis examines how gener
The role of market-specific factors in driving business model adaptation during international expansion has received limited scholarly attention, particularly among early-stage start-ups in the agricultural biotechnology industry. Therefore, this study asks how market-specific factors influence business model adaptation during internationalization in the agricultural biotechnology sector, thereby
Organizations are increasingly expected to assess and disclose their impacts on people and the environment. While the Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS) have increased the importance of double materiality assessments in corporate reporting, less is known about how impact materiality is applied in voluntary, non-corporate s
Att vara flykting är förknippat med ökad risk att exponeras för traumatiska händelser. I kombination med stressorer före och efter flykt ökar risken för kroniska hälsoproblem och psykisk ohälsa som negativt påverkar vardagsfunktion hos individen – ofta refererat till som funktionshinder. WHODAS 2.0 är ett instrument utvecklat av WHO för att mäta funktionshinder inom sex olika livsområden, oberoendBeing a refugee is associated with an increased risk of exposure to traumatizing events. Combined with stressors pre- and post migration, there is an elevated risk for chronic- and mental health problems negatively affecting everyday functioning – commonly referred to as disability. WHODAS 2.0 is an instrument developed by the WHO that measures disability within six life domains, regardless of cul
Mellan ansvar och utfrysning: En kvalitativ studie om unga vuxnas (20-25 år) förståelse av cancel culture och yttrandefrihet är en B-uppsats författad av Emmie Nilsson, Fabian Rasmussen och Isabella Reis inom institutionen för medie- och kommunikationsvetenskap vid Lunds universitet. Studien undersöker hur unga vuxna ser på cancel culture i relation till yttrandefrihet, med Zara Larssons uttalande
This thesis examines how generative artificial intelligence (GenAI) reshapes product development in creative industries through an in-depth case study of a German women’s fashion and lifestyle brand. The study addresses a gap in existing research by analyzing how GenAI reconfigures product development as a process structured by prediction, judgment, and action in a context where tacit knowledge, s
The Indonesian Fast Moving Consumer Goods (FMCG) market ranks among the world’s largest consumer markets, with one of the highest annual growth rates worldwide, and a consumer base of more than 200 million. Despite its size and potential, the market is notoriously challenging to navigate, as it contains a unique combination of strong local traditions, Islamic religious practices, and price sensiti
In today’s business world, organisations must constantly adapt and remain flexible in order to succeed. In the complex situation that organisational change entails, middle managers play a key role, as they are positioned between top management and employees and are responsible for communication between these levels. Middle managers occupy a dual role, in which they are required to interpret change
The increasing use of artificial intelligence (AI) is often portrayed as central to efficiency and innovation in the public sector. However, previous research shows that many AI initiatives struggle to be integrated into everyday work practices. Against this background, this study aims to develop an in-depth understanding of how change management shapes the use of AI in public organizations. The s
As generative AI becomes widely accessible across industries, firms face a strategic paradox. The same technology that expands creative capability simultaneously erodes the distinctiveness on which competitive advantage depends, drawing firms toward commoditized and undifferentiated outputs. Against this backdrop, understanding how organizations appropriate value from generative AI rather than mer
