Filtyp
Sammanfattning Forskning om brand dilution och repositionering har i stor utsträckning fokuserat på konsumentperspektivet, det vill säga hur konsumenter reagerar på urholkade varumärken och hur de uppfattar repositionerade sådana. Det organisatoriska perspektivet, det vill säga hur brand dilution uppstår, identifieras och hanteras inifrån organisationer genom interna beslutsprocesser, strategiska
Denna studie syftar till att undersöka hur konsumenter upplever och värderar lojalitetsprogram inom e-handel som en utbytesrelation, med särskilt fokus på hur upplevt värde och tillit påverkar olika former av kundlojalitet. Studien har en kvalitativ forskningsdesign med en abduktiv ansats och bygger på 14 semistrukturerade intervjuer med unga vuxna som regelbundet handlar online och är aktiva i flThis study aims to examine how consumers perceive and evaluate loyalty programs in e-commerce as an exchange relationship, with particular emphasis on how perceived value and trust influence different forms of customer loyalty. The study adopts a qualitative research design with an abductive approach and is based on 14 semi-structured interviews with young adults who regularly engage in online sho
Syfte: Syftet med studien är att undersöka hur beslutsfattare inom strategiskt marknadsföringsarbete resonerar kring artificiell intelligens (AI), intuition och mänskligt omdöme i sitt beslutsfattande. Studien syftar även till att bidra med en ökad förståelse för den mänskliga dimensionen av datadrivet beslutsfattande inom marknadsföring. Teoretiskt ramverk: Analysen baseras på dual process theor
Cerebral palsy is the most common cause of physical disability in childhood, yet the relationship between rehabilitation exposure and motor development remains in- completely understood. This thesis investigates factors associated with functional improvement in children with cerebral palsy using longitudinal data collected through a life-mapping questionnaire. The questionnaire captured retrospect
This thesis analyses how the growth of wind and solar PV generation has affected wholesale electricity prices in Spain between 2020 and 2025, and how that relationship evolved as renewable penetration increased. Using 52,603 hourly observations obtained from the REE ESIOS public data portal — covering OMIE day-ahead spot prices, electricity demand, wind generation, and solar PV generation — the st
The demand for better networks and faster speeds within telecommunications has been an ever-growing ambition for the last decade. A promising candidate for dealing with this demand is distributed multiple-input multiple-output (D- MIMO) systems that combine large-scale antenna arrays and decentralized node architectures. However, evaluating the possibilities and limitations of such system requires
Smart charging of electric vehicles can reduce cost by scheduling against time-varying electricity spot prices, but commercial systems generally rely on day-ahead prices and capture only within-day variation. This thesis investigates whether forecasting spot prices beyond the day-ahead horizon adds value for vehicle-integrated smart charging, and how that value varies across charging contexts. A t
Air pockets in pressurized pipelines may reduce hydraulic capacity, increase head losses, and affect system operation. In downward sloping pipe sections, a key question is whether the water flow can transport a trapped air pocket downstream or whether the air is likely to remain stationary, which would require an air valve to evacuate the air. This thesis compares selected criteria and guidance so
Våtmarker bidrar med många ekosystemtjänster såsom kolinlagring och förbättrad vattenkvalitet och tillgänglighet. Historisk dränering har dock lett till en massiv förlust av våtmarker världen över, vilket resulterat i förlorade ekosystemfunktioner och ökade utsläpp av växthusgaser. Idag finns ett ökat intresse för återställning av våtmarker för att nå beslutade klimat- och miljömål. Det finns dockPeatlands provide several ecosystem services such as carbon sequestration and improved water quality and availability. However, historical drainage has led to a massive loss of peatlands worldwide, resulting in lost ecosystem functions and increased greenhouse gas emissions. Today, environmental goals have led to a renewed interest in the restoration of peatlands. However, knowledge gaps regarding
The effectiveness of early warning systems (EWS) is frequently emphasised as being dependent on the integration of vulnerability, yet such considerations are often argued as lacking in practice by international organisations and scientific communities. Although this is acknowledged by global initiatives, less attention has been given to understanding vulnerability integration from the perspectives
This study examines Turkish foreign policy toward Syria through the lens of historical materialism. Departing from mainstream analyses that treat economy and politics as separate spheres, it situates class dynamics at the core of foreign policy formation, arguing that Ankara's engagement is systematically driven by the imperative to convert conflict into economic opportunity for Turkish capita
This research examines the racial and gendered dynamics of dancehall culture in Sweden, focusing on how participation in a transnational Black cultural practice shapes relationships between white women and racialized women within predominantly female dance spaces. Originating in Jamaica, dancehall has expanded globally, becoming both a site of cultural expression and a commodified transnational pr
Projektet “Passage som Metod” undersöker hur befintliga strukturer kan transformeras för att stärka stadens offentliga rum. Med utgångspunkt i en ingående kartläggning av ett centralt kvarter i Landskrona identifierades en outnyttjad potential i samspelet mellan befintlig bebyggelse, vertikala relationer och stadsrummet. I den här rapporten presenteras processen från början, som till sist leder p
Electromagnetic compatibility (EMC) is essential for power electronic converters to prevent electromagnetic interference (EMI). Traditional post-design EMC testing is costly and time-consuming, motivating a shift toward model-based EMC (MB-EMC) with proactive EMI prediction. This thesis develops a simulation methodology for conducted emissions from an IGBT-based three-phase voltage source converte
Various devices rely on invasive biometric identifiers, such as voice and facial recognition, raising privacy concerns. Acoustic handclap control presents a privacy-preserving alternative for interaction with computers, as it does not capture speech or visual data. An analysis of the original implementation suggested that existing classifiers were influenced by environmental bias. With the objecti
Bakgrund - Samarbete mellan offentliga och privata aktörer är avgörande för livsmedelsberedskap, men tidigare forskning visar att implementeringen av samverkansmekanismer kan påverkas av organisatoriska, relationella och institutionella faktorer. Det finns behov av ökad förståelse för hur dessa mekanismer fungerar i praktiken. Syfte - Syftet med studien är att undersöka vilka samverkansmekanismerBackground - Collaboration between public and private actors is crucial for food preparedness, but previous research shows that the implementation of collaborative mechanisms can be influenced by organizational, relational, and institutional factors. There is a need for increased understanding of how these mechanisms function in practice. Purpose - The purpose of the study is to examine which col
In supplier sustainability management today there is a gap between the volume of compliance work that stricter EU regulation imposes on companies and the manual methods available to handle it. The consequence is that gap analyses between a buyer's Supplier Code of Conduct (SCoC) and the documents provided by suppliers are postponed or left undone, leading to long lead times and bottlenecks in
This study examines how organisational actors within a manufacturing firm recognise and navigate AI readiness factors during AI initiatives. Existing research identifies which readiness dimensions matter but offers limited understanding of how these dimensions are recognised and managed in practice. The study was conducted as a single case study of SKF Group, based on nine semi-structured intervie
Magnetomotive ultrasound (MMUS) is a developing imaging modality using magnetic nanoparticles (MNPs) as contrast agent. MNPs are accumulated at a tissue target and set in motion by a time-varying magnetic field. The resulting displacement spreads to surrounding tissue and is detected with ultrasound. The objective of this modality is to transition medical ultrasound from structural to molecular sp
Surface electromyography or sEMG is universally used as a control signal in myoelectric prosthetic hands, where muscle activation patterns are utilized to interpret the user's intended movements. However, sEMG recording quality is strongly affected by electrode-skin interface, electrode configuration and even external factors such as limb position. Traditional rigid electrode setup with limite
