Why Pay When You Can Get It For Free? A quantitative study of the competition on the web-based music market in Sweden
SVENSK SAMMANFATTNING Titel: Why Pay When You Can Get It For Free? A quantitative study of the web-based music industry Seminariedatum: 4 juni 2014 Kurs: FEKH19 Kandidatkurs i Strategic Management, 15 Hp Författare: Erika Fredriksson, Louise Klintner, Evelina Wennerberg Handledare: Christine Blomquist Nyckelord: Web-based music services, Buyer switching costs, Sampling, Willingness to pay, ABSTRACT IN ENGLISH Title: Why Pay When You Can Get It For Free? A quantitative study of the web-based music industry Seminar date: 4 of June, 2014 Topic/Course: FEKH19 Bachelors Thesis in Strategic Management, 15 University Credits Points (UPC) or ECTS-credits) Authors: Erika Fredriksson, Louise Klintner, Evelina Wennerberg Advisor: Christine Blomquist Key words: Web-based music services,