Corporate Strategic Management of Global Expansion--Study for Max of entering into China by franchising
The thesis investigates and analyzes the possibility for Max entering to China’s fast food market. And the focal mode of the entry here would be franchising. The core conceptual framework of the thesis is based on Decision-Making Model for International Franchising of Mahmood A. Khan. While in order to make the framework fit the purpose of this study much better, Mahmood’s model was developed and