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The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. This case is written by the respective authors and focuses on
“You smell that? Smell that. This is legacy.” - Aldo Gucci [Al Pacino, The House of Gucci] Recently, the movie ‘House of Gucci’ was released revolving around the dark twists and turns that the brand Gucci went through internally. Including the rise and fall of the Gucci dynasty, from betrayal to murder. While based on actual events, the movie is heavily dramatized. While it is certainly entertaini
The growing popularity of Artificial Neural Networks (ANN) demands continuous improvement and optimization of the training process to achieve higher-performing algorithms at a lower computational cost. During training an ANN learns to solve a problem by looking at examples, and will iteratively go over a dataset to reach an optimal performance. Usually the user needs to define a fixed number of it
Beräkningsmodeller kan hjälpa oss förstå benvävnadens unika förmåga att avleda sprickor och skydda sig mot benbrott Sannolikheten att råka ut för ett benbrott ökar för äldre och bensköra personer. Hos en ung och frisk person så har benvävnaden i vårt skelett en unik förmåga att skydda sig mot benbrott genom att avleda mikrosprickor. Men med ålder och sjukdom blir skelett svagare och sprickor och Human cortical bone tissue is a complex and strong composite material, with the ability to resist damage via slowing, stopping or redirecting propagating cracks. However, the ability is impaired with age. At the microscale, changes are seen both in terms of increased porosity and as changes in local material parameters. The microstructure is based on circular concentric layers of bone tissue, call
I en tid då staten och Svenska kyrkan i en lång process skilts åt och religionsfriheten stärkts i grundlagen har Svenska kyrkan skaffat sig kontroll över det existensiella stöd som erbjuds den svenska militären. Detta har kunnat göras genom att bygga avtal med Försvarsmakten kring det diskursiva begreppet militär själavård. Begreppet etablerades med utredningen Militär själavård, betänkande av utrAt a time when the state and the Church of Sweden in a long process separated and religious freedom was strengthened in the constitution, the Church of Sweden has gained control over the existential support offered to the Swedish armed forces This has been possible by building agreements with the Swedish Armed Forces on the discursive concept of military spiritual care. The concept was established
This project has explored how virtual reality can be used as a tool for communicating architecture and what advantages and limitations virtual reality provides over other mediums of representation. In the project I’ve compared the difference between portraying 3-dimensional space through a 3-dimensional medium, such as virtual reality, and a 2-dimensional medium, such as a computer screen or a pri
The question at issue in the report is to investigate what challenges and potential solutions there are regarding the reuse of fire-rated doors. In 2018, the construction and real estate sector accounted for one-fifth of Sweden's total climate emissions. From 1 January 2022, the new law will be introduced where developers must declare all products and materials in new buildings. The purpose o
The aim of this thesis was to explore the effects of climate change and the resilience efforts in Greenland by utilizing the resilient framework as suggested by Becker (2014). There was a focus at the official governmental level. Semi-structured interviews were carried out with informants from different departments within the Greenland Government. Government documents were also analyzed. The resul
It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. Zoom is now acting as a platform for the new types of social interactions, meeting
On the 18th of January 2022, Microsoft presented big news for one certain industry. They were about to make an acquisition, bigger than any previous ones, that would help them compete against other brands in the battle of the upcoming metaverse. The question is whether Microsoft is biting off more than one can chew or if they are actually making an investment that can support their future growth.
Most people are somehow dependent on digital devices to make their everyday life work. Ever since the advent of the Internet, the digital world has become larger and more complex with each passing decade. This study examines whether it is possible to apply Henri Lefebvre's theory "Production of Space" to a Metaverse under construction. All the people who have been interviewed in the
På senare år har korruption i internationella affärstransaktioner blivit till ett växande problem. Den internationella viljan att förebygga korruption har ökat i takt med att kunskapen om korruptionens skadliga verkningar blivit större. Detta har resulterat i en rad mellanstatliga instrument som Sverige anslutit sig till. Instrumenten ålägger medlemsstaterna att enskilt inrätta effektiva system geIn recent years, corruption in international business transactions has become a growing problem. Internationally, the will to prevent corruption has grown as knowledge about the harmful effects of corruption has increased. This has resulted in a number of intergovernmental instruments to which Sweden has acceded. These instruments require Member States to individually set up effective systems in w
Det får anses vedertaget att barn är en särskilt utsatt grupp världen över. Gifta barn, som dessutom är asylsökande, är alldeles särskilt sårbara. Insikten om detta bör genomsyra all lagstiftning som avser barn, där barnets bästa ska sättas i främsta rummet. Uppsatsens övergripande syfte har varit att undersöka ett i utlandet gift barns rätt att i Sverige återförenas med sina föräldrar. Syftet haIt may be considered accepted that children are a particularly vulnerable group worldwide. Married children, who are also asylum seekers, are particularly vulnerable. The realization of this should permeate all legislation concerning children, where the best interests of the child shall be a primary consideration. The overall purpose of the essay has been to investigate a child married abroad righ
Syftet med denna explorativa tvärsnittsstudie var att undersöka huruvida ålderism skiljer sig mellan rekryterare och icke-rekryterare samt undersöka om det finns en korrelation mellan olika maktmotiv, personlighetsdrag samt arbetsmotivation och negativa attityder mot äldre. Data insamlades genom en enkät med totalt 123 respondenter av vilka 44 arbetade med rekrytering. Respondenterna rekryterades The purpose of this exploratory cross-sectional study was to examine whether ageism differs between recruiters and non-recruiters and to investigate if there exists a correlation between different power motives, personality traits and workmotivation and negative attitudes towards the elderly. The data was collected through a questionnaire with a total of 123 respondents of which 44 worked with rec
This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.
The aim of the study was to examine the insight and understanding that treatment professionals built around the relatively new drug pattern with tramadol use among adolescents. The research approach was social constructivist and the research method semi-structured interviews. Five clinics and a total of eight professionals in social work and psychiatry were selected for the research. The professi
