Beyond the Word-of-Machine Effect - Does Social Influence Impact Preferences for AI Recommender Apps?
Abstract Purpose: This study investigates the impact of social influence on consumer preferences for product recommendations made by an AI or a human within the cosmetics industry, specifically in light of hedonic or utilitarian goals. Methodology: This quantitative research follows a deductive approach, using an online self-completion survey for data collection. A total of 659 valid responses w