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Understanding the world through advertising

This thesis explores the audience’s reactions in regards to the phenomenon of norm-breaking ads in Sweden, focusing on the representation of immigrant minorities in advertisements. The aim is to understand if, how, and why, these ads engage audiences online and offline, at a time where public interest in institutionalized politics is on the decrease. The interviews and photo elicitation are a way

IPR - the intangible asset that confuses the European Union

This thesis will be concerned with one of the main concerns and highly discussed topics in the relationship between Article 102 TFEU and Intellectual Property Rights. Predominately, it will focus on the enforcement of IPR(s) as an abusive practise of dominance and whether a dominant undertaking has the ability to protect its IPR by refusing to licence its IPR to a third party. The main purpose wi

Macroeconomic exposure of Swedish firms’ revenue and its impact on stock returns

Previous research suggests that by examining the regional origins of revenues and the expected economic growth in regions, supra-normal returns may be achieved by creating zero investment portfolios. Nevertheless, such previous research examines countries with low export dependence and a high internal demand or uses data from a number of countries with di↵erent economic dependencies. The purpose o

An Investigation on PVDF Piezoelectric Elements and Linear Array Transducers

Ultraljudsvågor används i många olika tillämpningar, t.ex. som sonar i vatten och för fosterdiagnostik. De kan också användas för att göra mätningar på olika material för att bestämma materialets tjocklek eller ljudets hastighet i materialet. Ultraljudsvågorna produceras och detekteras med hjälp av piezoelektriska element, t.ex. polyvinylidenflourid (PVDF)-film eller så kallade PZT-element (blyzirUltrasonic waves are widely used in different application e.g. for sonar scanning in water and fetal imaging. Furthermore it is used for doing measurements on different materials to determine the thickness of the material or the velocity of sound inside it. The ultrasonic waves are produced and detected by using piezoelectric elements based on e.g. Polyvinylidene fluoride (PVDF)-film or Lead Zirco

#lifegoals – The effects of visual stimuli on online brand experience and self-discrepancy

Purpose This study aims at examining how experiential brand stimuli on Instagram impact consumers’ perception of self-discrepancy in terms of life-achievements and hedonic well-being. Methodology With an experimental design, this study applies a quantitative research method that is deductive by nature, whereby the data was collected through an online questionnaire that enabled the analysis of t

Towards Nine Years of Basic Education? A Quantitative Analysis of Social and Gender Inequality in the Rwandan Education System

Rwanda’s post-genocide development is often mentioned as an exceptional success story. Thereby, education is not only one of the main drivers for development, in Rwanda it has a special significance because knowledge and expertise are the main pillars for Rwanda’s vision for the future. The past years, the Rwandan government tries to expand the education of its population and aims to decrease educ

Barnpornografibrott: en rättssociologisk studie gällande sexualitetens uttryck på nätet.

The internet has under the last decades grown and created new opportunities for lawbreaking behavior. This is salient for the sexual exploitation of children throughout the world, through sexual abusive images of children. This essay draws attention to downloaders and distributors of child pornography, hence its aim is to explore the field, and seek a understanding for the use of the child pornogr

Using LASSO regularization as a feature selection tool.

Artificiella neuronnät är ett samlingsnamn för maskininlärningsmetoder som försöker efterlikna biologiska system i sin struktur. Ett neuronnät förbereds, med så kallad träning, för till exempel mönsterigenkänning, genom att man presenterar exempel på den typ av data man vill identifiera. Inom ett visst intervall uppdateras nätverkets inre struktur, med målet att utsignal anpassas till den signal sThe subject of deep learning has become increasingly popular, especially for machine learning applications where a large number of input variables have to be processed. However, there are instances of problem solving, where a full understanding of the variables is of high importance. When dealing with data sets containing a large number of input variables, the established methods of feature select

Varför säljs inte fryst nötfärs i livsmedelsbutik?

I Sverige slänger vi idag ca. 1,2 miljoner ton mat per år. Detta matsvinn är inte bara ekonomiskt belastande utan leder också till ett onödigt utnyttjande av naturresurser vilket i sin tur påverkar miljön negativt. Det är djurproduktionen som står för 15 % av världens totala växthusgasutsläpp och nötkreatur är en av de största bovarna till denna destruktiva miljöpåverkan. Naturvårdsverkets för

Hybrid Organising in Social Entrepreneurship: How Do Founders of Social Ventures Experience the Tensions in the Areas of Acquiring and Allocating Resources?

Purpose – This study attempts to advance our understanding of social ventures as organisational hybrids by seeking the founder’s experience of selected areas of tensions. We take extant literature on social entrepreneurship and hybrid organising as a point of departure to examine the experiences of practitioners. We aim to answer the question: ‘How do founders of social ventures experience the ten

Enterprise content management systems: En studie om misslyckade förarbeten

Enterprise content management systems (ECMS) är större verksamheters verktyg för att hantera content, integrera olika system och främja samarbete, allt på en och samma plattform. Undersökningar visar dock på stort missnöje kring verksamheters ECMS och att många projekt misslyckas redan i förarbetet till systemet. Anledningarna bakom misslyckandena är något som inte har blivit lika undersökt, därav

How working as a Global Virtual Team affects capability-building in a Born Global

This thesis aims to understand how a Born Global company that works as a Global Virtual Team, operates to develop and reconfigure the organizational processes and routines, in order to stay competitive in a dynamic environment. It is examined from a Resource Based View, with a focus on the resource-picking and capability-building mechanisms. In the case study company the Global Virtual Team is a c

Unga arbetslösa i en individualiserad tid : En kvalitativ studie av hur unga arbetslösa ser på sin situation

The aim of our research was to study how youths (age 16-24) experience being unemployed today. We wanted to examine if and how an individualized society affects the youths when it comes to unemployment and job searching, their ideas and thoughts of the causes for being unemployed, and how they experienced their participation in a labour market project. We used a qualitative method with semi struct

En tidig alkoholdebut - Vad spelar det för roll? : En kvantitativ undersökning av debutålderns betydelse för utvecklingen av alkohol- och droganvändning, samt psykisk ohälsa bland ungdomar.

The purpose of this study was to investigate if there is an association between an early debut of alcohol and the development of alcohol- and drug use among adolescents in the second grade of gymnasium, in Skåne. The purpose was also to investigate if there is a connection to be found between an early debut of alcohol and the mental health among the adolescents and if so, how it looks like. In add

Unga brottsoffer : En tvärsnittsstudie om brottsutsatta ungdomar med utländsk respektive svensk bakgrund i Skåne

The aim of this study was to examine patterns among different groups of juvenile victims of offences against the person and crimes against their property by comparing victims in ninth grade with foreign background to those with Swedish background in Skåne. The study concentrates on exposure to threat, mugging, theft, physical abuse and sexual abuse. We conducted a statistical analysis based on a c

Business Model Innovation - Challenges and Opportunities in the Swedish Newspaper Industry

The digital era has mercilessly affected the media landscape by changing the way information and news are disseminated and consumed. This has led to an increased need to move activities online and an outdated business model among newspapers. The Swedish newspaper industry has so far struggled to do business in the digital world. Hence, the need for business model innovation is greater than ever. I

Spridningen av gummigranulat från konstgräsplaner. - En undersökning av Aggarpsvallen i Svedala kommun

Antalet konstgjorda fotbollsplaner har ökat drastiskt sedan några år tillbaka och i Sverige skapas runt 100 nya konstgräsplaner varje år. På planer läggs det så kallat gummigranulat, mycket små plastbitar av gummikaraktär, vilka huvudsakligen är framställda av gamla bildäck. Vad många inte vet är att dessa små plastbitar kan spridas till våra vattendrag och hav. Där kan de ha en negativ påverkan pThe use of artificial football fields has increased drastically in Sweden since a few years back. Moreover, approximately hundred new fields are created each year. The infill material, consisting of rubber granulate made of old tires, are classified as the second largest source of micro-plastic dispersion to the oceans. This study aims to investigate the spread of the rubber granulate from two art