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On the 28th of October 2025, Category 5 Hurricane Melissa made landfall in Jamaica. This thesis examines how it was experienced, narrated, and acted upon in Accompong, a sovereign Indigenous Maroon polity in Cockpit Country. Based on six weeks of ethnographic fieldwork (14 November–23 December 2025), we follow Melissa as an unfolding process rather than a bounded event. Guided by political ecology
This case examines Meta’s strategic response to the 2026 social media addiction trial, where the company faces accusations that Social media design contributes to compulsive use among young users. While competitors such as TikTok and Snapchat chose to settle before trial, Meta decided to defend its practices in court. The case invites students to analyze this decision from a corporate brand and cr
In 2020, Zenuity was split up and the new company, Zenseact became a subsidiary to the car manufacturer Volvo Cars, owning 86,5% of the company. In the end of 2022, Volvo Cars acquired the rest of the company and became fully owner of Zenseact. Being a knowledge heavy company with ambitious developers at the core of the organization, Zenseact develops driving assistance software powered by advance
This case explores a severe governance and reputational crisis at Archeon Technologies, a fictitious Frankfurt-based global cybersecurity firm. Archeon’s corporate brand is fundamentally built on reliability, regulatory compliance, and trust. However, the company faces a sudden emergency when its founder and CEO, Peter Maier, is linked to Jeffrey Epstein through media leaks and subsequent official
Within months, everything changed in the autumn of 2024. Northvolt, once the defining symbol of Sweden’s green transition, suddenly found itself at the centre of one of the country’s most serious economic crises in decades. What had been a modern, sustainable fairytale of rapid growth and global ambition turned into a question of survival, ownership, and maintaining the Northvolt name. It is now
This case examines the growing competitive pressure faced by H&M as ultra-fast fashion platforms reshape the global apparel industry. In particular, the rapid rise of Shein, a fully digital and data-driven retailer capable of launching thousands of products daily, challenges traditional fast fashion models. While H&M has built its corporate brand around global scale, omnichannel presence,
Early 2022. The newly appointed CEO Barbara Martin Coppola has summoned the global leadership team at Decathlon to the headquarter, Villeneuve d’Ascq, France, because it’s time to face an uncomfortable truth: the company is winning on price but losing on love. Behind the global success, the brand feels fragmented. Customer experiences differ across markets, sub-brands compete for attention, tier s
Objectives This study aimed to examine associations of sociodemographic factors, cervical cancer, urogenital infections (cystitis, vulvovaginitis, and vaginosis), and parity with pelvic inflammatory diseases (PID). Methods Nationwide open cohort study including 4,097,075 women aged 15 years or older during the study time period (2002–2018). Cox proportional hazard regression models were used to es
Background: Spinocerebellar ataxia type 3 (SCA3) is characterised by progressive brain atrophy, with regional volume loss detectable via MRI prior to clinical manifestation. We aimed to identify the previously unknown sequence of brain atrophy in SCA3 and evaluate whether this sequence can be translated into an atrophy staging framework to enable accurate clinical prognosis and trial enrichment. M
