Customer Experience in the Era of Artificial Intelligence: A qualitative study exploring customer’s perceptions of AI chatbots in e-commerce
Title Customer Experience in the Era of Artificial Intelligence: A qualitative study exploring customer’s perceptions of AI chatbots in e-commerce Authors Ella Martell and Franziska Seifried Supervisor Solomon Akele Abebe Course BUSN39 - Degree Project in Global Marketing - Master Level Keywords Artificial Intelligence, AI, Chatbots, Customer Experience, Customer Perceptions, E-Commerce Research Q