Sell-Off, Spin-Off, Carve-Out: Brand Identity Changes for the Corporate Mother Brand and the Divested Brand
Title: Sell-Off, Spin-Off, Carve-Out: Brand Identity Changes for the Corporate Mother Brand and the Divested Brand Authors: Karol Gasienica & August Ström Supervisor: Mats Urde Purpose: The purpose of this research is to explore the phenomena of brand identity alteration within the context of divestitures for the Corporate Mother Brand and the Divested Brand, to understand what happens wit