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Syfte: För att bättre förstå hur det moderna samhället drivs av en omättlig aptit på konsumtion, ämnar vi vidareutveckla den teoretiska och empiriska forskningen kring konsumentåtrå. Genom att undersöka de starka känslor som omgärdar en konsumtionsprocess söker vi att kartlägga vilka djupare betydelser som läggs vid föremål, i vissa fall kopplade till skapandet och upprätthållandet av den egna ide
This theoretical reflection study is a narrative self-representation that uses autoethnographical methodology to illustrate the learning outcome of the project developed while enrolled at the Entrepreneurship programme in Lund University School of Economics and Management. In the study I will use data collected extensively throughout the programme as weekly submitted learning journals. It will be
This paper is a reflection of my time spent in the Masters in Entrepreneurship program at Lund University. Coming from the US, I had different intentions and motivations upon entering the program. This paper will analyze and discuss different entrepreneurship theory related to motivation and similar topics and in turn use it as a discussion to describe my motivations throughout the program, workin
The purpose of this analytical authoethnography is to share my experiential and theoretical reflexions on how entrepreneurs keep a positive attitude and learning approach during the entrepreneurial process, specially when facing failures. First, I will analyze some theories related to entrepreneurial learning and recovery processes. The analysis is made in the light of my own experiences, which di
Syfte: Syftet med denna studie är att ta reda på hur företag aktivt arbetar med sociala medier utifrån ett kommunikationsperspektiv. Studien ämnar att beskriva och analysera de olika kommunikationsformer som företag bedriver i dessa medier. Metod: Studien tillämpar en abduktiv ansats med ett kvalitativt metodiskt angreppssätt. Vidare har netnografi via observationer på Internet använts för det emp
Syftet med vår uppsats är att bidra med en mer nyanserad bild av fenomenet personalomsättning och belysa dess mångfacetterade effekter. Vi ämnar undersöka fenomenet i två verksamheter som har mycket skilda personalomsättningsnivåer.
Det existerar en truism inom den konsumentkulturella litteraturen som säger att det föreligger en stark konflikt i relationen mellan autenticitet och kommersialism. Vi vill kritiskt undersöka denna förgivet-tagna sanning, vilket vi tror ger oss underlag till att pröva Douglas Holts förutsägelse om att vi är på väg mot en post-postmodern konsumentkultur. I linje med den konsumentkulturella forsknin
Rätthyra.nu want to help people who have paid an exorbitant rent for their sublet flat to get back their rightful share of the rent. In Sweden there are 140 000 households that are subletting and approximately 10-15% of them is paying an exorbitant rent. We have noted the general reluctance to not pursue matters like this and throughout 2010 Malmö Rent Tribunal received only 35 cases, which is a c
This thesis sets out to explore the question – How does overconfidence affect entrepreneurial ventures? To answer this question a thorough body of literature has been reviewed. It turned out that this was a fairly well-researched area and many academic researchers have published on this topic. To support the body of literature, data has been collected through an auto-ethnographic perspective utili
The analysis shows that underpricing exists on the European market during 1999-2010 and that PE backed firms usually experience a lower underpricing than non-PE backed companies. Maturity, earnings management and company size are variables explaining underpricing for PE firms. For non-PE backed IPOs, earnings management is the only statistically significant variable explaining the underpricing. In
The aim of this article is to provide an insight into how entrepreneurship education has influenced the entrepreneurial mindset and experience of an entrepreneurial student and how that increases her skills and abilities in the process of new venture creation. The paper discusses the various theories pertaining to entrepreneurship education and assumptions made by researchers in the field of entre
Theoretical reflections on start up planning
Syftet med denna uppsats är att undersöka sambandet mellan intern och extern branding. Till denna frågeställning är följande underfrågor kopplade: • Vilken betydelse har ledarskapet för kopplingen mellan intern och extern branding? • Hur påverkas anställda av intern branding inom organisationen? • Vad krävs för att skapa framgångsrik intern branding? Primärdata för studien samlas in genom kvalitat
Abstract: The creation of new opportunities and ventures due to international entrepreneurs is not something new. Theory suggests that international entrepreneurs in their aim to grow and expand their ventures leave their national boundary looking for new business opportunities. International entrepreneurs face different social, political and cultural barriers. Problem discussion: In this thesis I
This theoretical reflections evaluates my own learning experiences during six months in the master program of entrepreneurship at Lund University. I will focus on how to carry out an entrepreneurial project alone and what importance networks have in this process. I will use four main areas of theory that I will discuss and analyze; The comparison between team start-ups and solo start-ups, networki
Thought Leadership är en kunskapsbaserad position, som The Big Four vill uppnå hos sina kunder. Målet är att positionera sig, och positionen underbyggs av kunskap internt hos revisionsbolaget. Thought Leadership är ett omfattande arbete, som det skyltas lite med. Kännedomen hos konsumenter är lågt och det är viktigt att ta hänsyn till i arbetet med Thought Leadership, för att nå önskad effekt.
Vi vill visa vad företag tar upp i sina code of conducts, vilka aspekter man väljer att ha med, och om det finns skillnader eller likheter mellan B2B och B2C. Vi vill samtidigt undersöka hur man följer upp sina code of conducts hos underleverantörer. Slutsatser: Mänskliga rättigheter, arbetsrätt, miljö och korruption är de vanligast förekommande aspekterna som tas upp i företags code of conducts.
Using a self-observation method in an autoethnography style, this paper is a study on entrepreneurial teams based on personal experience. It relates my personal learning outcomes from the master’s program in entrepreneurship at Lund University to the main theories from the field of team entrepreneurship.
The Shapeyard project was an attempt to commercialize a piece of university research by two academics at Lund University. Their algorithm that they developed together allowed for the customization of furniture using morphological patterns found in nature as a design concept. The idea was brought to a group of students completing their Masters of Science in Entrepreneurship degree in order to gain
This auto ethnographic article reflects the process of developing a business model for a fermium photography service in Lund, Sweden. With the support of theory and by making use of own experiences the development steps as well as the three fundaments of the business model are analysed. Further the current business model will be defined along a theoretical typology. The article will give a basic u
