Vilken är TikToks roll i ökad konsumtion av fast fashion?
The purpose of this study is to investigate which role TikTok plays in the increased consumption of fast fashion. The study also aims to investigate TikTok’s role in the creation of new fashion trends. TikTok is one of the leading social media platforms for today’s young adults. Social media has in recent years had a big impact on consumer behaviour and the fashion industry, largely due to widespr
