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This thesis examines how trans influencers narrate and negotiate identity and visibility on YouTube, a platform where trans people may find recognition and community but also encounter hostility. The study focuses on four trans influencers whose YouTube content addresses transition, gender identity, public visibility and experiences of transphobia. Using thematic narrative analysis, the thesis exp
This study aims to explore how brands' persuasion strategies have changed as they shift from traditional TV shopping to e-commerce live streaming, and how organizations should adjust their communication practices accordingly. This study is primarily based on three theories integrated into its theoretical framework: Aristotle's rhetoric theory (ethos, pathos, and logos), the elaborate likel
Detta examensarbete undersöker utvecklingen och prestandan hos en AI-baserad värderingsmodell för svenska småhus. Arbetet syftar till att analysera hur AI-baserade värderingsmodeller fungerar, vilka utmaningar som uppstår vid deras skapande, samt vilka etiska och samhällsmässiga begränsningar som förknippas med deras användning. Som metod har en egen värderingsmodell utvecklats med hjälp av maski
This study examines how organizational communication during an acquisition shapes the involuntary job-loss experience of redundant employees. Through a qualitative case study of Omega's acquisition of Sigma, drawing on semi-structured interviews with seven former employees, the study applies psychological contract theory and sensemaking to analyze how communication before, during, and at the m
In the natural sciences, there are many processes involving the loss of tension in a stretched membrane. Thus, one can ask what would happen to a stretched membrane from which certain parts have been removed. One would see that overlapping parts result in some region of the membrane losing tension. Then, if one considers any part that loses tension to also be removed from the membrane, this newly
Purpose: To explore parental perceptions of gendered and gender-neutral toy marketing and how these perceptions influence toy purchase decisions. Theoretical perspectives: This study is informed by literature streams on gender socialisation, gender essentialism, and gender constructivism. Because this study adopts an inductive qualitative approach, these theories are not tested but rather used as
Air pockets in pressurized pipelines may reduce hydraulic capacity, increase head losses, and affect system operation. In downward sloping pipe sections, a key question is whether the water flow can transport a trapped air pocket downstream or whether the air is likely to remain stationary, which would require an air valve to evacuate the air. This thesis compares selected criteria and guidance so
This study explores how Swedish Generation Z consumers evaluate Perceived Risk when purchasing Private Labels (PLs). While previous PL research has primarily focused on low-involvement grocery products, this study examines how risk evaluations differ across product categories by comparing a premium food product (olive oil) with a semi-durable electronic product (powerbanks). Drawing on Wu et al.’s
This thesis examines how CSR communication discursively constructs and normalises extractive dependency in postcolonial contexts. By analysing Barrick Gold’s reporting on the North Mara gold mine in Tanzania, we investigate how development is represented as natural and morally desirable, how corporate agency is foregrounded while responsibility for harm is displaced, and how accountability-relevan
A lot of previous research has studied the effect that social capital has on trust in the police and describe a person's social network as an important part in deciding the level of social capital, but none have analyzed social relationships and interactions by itself. This study examines the association between social relationships and interactions, generalized trust and trust in the police i
This thesis examines how audience responses to the trans character Player 120 in Squid Game Season 2 are constructed within mainstream celebratory online spaces in a Mexican context. Following the release of the series, the character generated an unusually positive reaction across social media platforms, where she was widely praised and described as an example of “good” inclusion. In a context whe
This thesis examines how private specialist clinics pursue long-term organic growth in regulated healthcare markets, using Nova Psykiatri, a Swedish provider of neuropsychiatric assessments, as a single revelatory case. The study addresses a gap at the intersection of organic growth theory, institutional theory, and private specialist care. Existing growth mode research assumes conditions of relat
This thesis examines how early twentieth-century Swedish tax records were shaped by the interaction between progressive taxation, taxpayer behaviour and local assessment institutions. It does so by bringing a modern bunching framework, rarely applied in historical studies, to 20,830 individual-level observations from Swedish taxation lists for 1915, 1919, 1927 and 1935, including 7,942 observation
Mental wellness environments a thesis on how a village-like district within a city context supports mental wellbeing. The awareness of mental health and wellbeing has lately increased, revealing rising levels of stress and anxiety. In addition, after the COVID‑19 pandemic people became more reliant on social media and remote work, which changed how we interact with local communities and exposed m
Thesis aim: This study examines how consumers of second-hand fashion navigate and sustain the tension between sustainability ideals and continued consumption, and what this reveals about how ideology operates in circular fashion markets. Theoretical Perspective: The study is grounded in critical Consumer Culture Theory and critical marketing, using Žižekian psychoanalytic ideology as the primary
The southern coastline of the Falsterbo peninsula relies entirely on natural sand dunes as defense against coastal flooding. In October 2023, storm Babet caused severe dune erosion, consequently weakening the dunes protective ability. This thesis analyzes the post storm recovery of these dunes via aeolian sediment transport and investigates the underlying factors driving spatial variations in reco
Syftet med denna studie var att samla in utökad referensdata till SVenskt Artikulations- och NasalitetsTEst (SVANTE), specifikt för skånska tioåriga barn. Deltagargruppen bestod av 22 barn (13 flickor och 9 pojkar) från Malmöområdet, utan någon läpp-käk-gomspalt. Barnen testades med SVANTE och bedömningar gjordes av andel korrekta orala konsonanter (AKOK), procent korrekta konsonanter (PCC), hyper
Syftet med denna uppsats är att presentera en nyanserad bild av litteraturkanon, ett aktuellt och omstritt ämne, genom att undersöka hur lärare resonerar om det. För att besvara studiens frågeställningar genomfördes semistrukturerade intervjuer med sju gymnasielärare i svenska utifrån tre teman, nämligen urval av verk, politisk kontext och didaktisk potential. Teorin utgörs av Tomas Englunds utbilThe purpose of this thesis is to present a nuanced perspective on the literary canon, a current and controversial topic, by examining the reasoning of upper secondary school teachers. To answer the research questions, semi-structured interviews were conducted with seven teachers of Swedish regarding three themes, namely selection of works, political context, and didactic potential. The theoretical
