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A brand is an immeasurable asset to organizations, which through substantial resources, develops and executes market communications that help facilitate the image the organization wants to establish. This thesis will be a case study into the company Fjällräven with the purpose of examining their brand identity. Further the thesis will explore how Fjällräven’s brand identity is challenged by a cont
This report is a fire safety evaluation of Uppsala University Children’s hospital which is the largest part of the course Fire safety evaluation VBR054 at Lund University. The report is focused on identifying the current risks. This was accomplished by using various computer programs, experiments and hand calculations. Different measures were developed in order to minimize the risks.
The rapid changes in internet technology, coupled with Web 2.0 have created new and exciting ways of how we interact, socialize, and express ourselves. These new forms of socializations have been highly facilitated by Social Networking Sites (SNSs). These SNSs work as platforms for all types of information and entertainment experiences, creating a distinct culture of consumption of information and
Thesis purpose: to develop theory that can explain the contradictions that we see in contemporary society in the choice of cooking salt. Salt consumption can cause severe health problems. Consumers in the middle and upper classes are health aware, but seem to have other motivations for their choice in cooking salt. As appears in the hype that we see around cooking salt and the increased specialisa
Background: Today, many companies use a cost-based and sometimes competition-based pricing approach. Since academia agrees that value based pricing is superior for creating profit, the problem is not in identifying an ideal pricing strategy, but to understand and facilitate the transformation process towards value-based pricing. Only a limited amount of research has so far been put on understandin
Denna studie undersöker problematiken med etiska dilemman som kommunikatörer ofta ställs inför, givet motstridiga intressen mellan organisationer och deras intressenter. Med hjälp av kvalitativa intervjuer har vi undersökt hur kommunikatörer i tre offentliga verksamheter hanterar dessa dilemman, i relation till hur de uppstår. Vi har även belyst varför etiska dilemman uppstår för kommunikatörer i This study examines problems regarding ethical dilemmas that communicators are facing, due to conflicting interests between organisations and their stakeholders. Using qualitative interviews, we have examined how communicators in three public organisations deal with ethical dilemmas, in relation to how they occur. Furthermore, our intention has been to illustrate why ethical dilemmas occur for the
This thesis discusses the recent hot topic in the intersection of IP law and competition law; “pay-for-delay” agreements in the pharmaceutical industry. Such agreements arise in patent disputes where originator manufacturers (‘Originators’) claim patent infringement by the generic manufactures (‘Generics’). However, patent infringing defendants end up paying the plaintiff large sums of money, acco
This study examines the impact of local income taxation on migration by using the Tiebout hypothesis. By studying the municipalities in the old Malmöhus region during 1992-2012 it is found that the level of a local income tax rate does not deter migrants, while a high tax rate relative to the average in the area does. The study identifies that the tax rate of neighbouring municipalities affects mi
Corruption and lack of transparency go hand in hand in poor countries. As most corrupt countries in the world can be found on the African continent, these countries have become a main target for strategies with anti-corruption movements. Despite the widespread phenomenon of corruption in this area, the technology development is prosperous, and owning a mobile phone is more common than having a toi
This thesis purpose is to examine what impact employer branding and organisational culture has on individual’s identity construction from a socially constructed view. We have used a qualitative research method based on an anti-positivistic epistemology and a socially constructed ontological perspective. We have conducted a case study at Quarter Consulting (a pseudonym for one of "The big 4&qu
A large number of studies have explored the relations between unemployment and alcohol-related health, but so far there is no consensus among the results. This paper contributes to the literature by exploring how unemployment is related to overall alcohol consumption as well as to the rates of alcohol poisoning, alcohol addiction and alcohol-related liver disease. A fixed effects model is used on
Bakgrund: Den första yrkesverksamma tiden kan upplevas som omvälvande för den nyutexaminerade operationssjuksköterskan. Erfarenhet ska förvärvas och en trygghet i den nya yrkesrollen börja grundläggas. Kommunikation och samarbete på operationssalen är essentiellt för såväl patientsäkerheten som operationsverksamhetens funktion, vilket ställer krav på samtliga yrkeskategorier. Syfte: Studien avså
In this thesis the influence of strong reflections in rooms is investigated. A strong reflection can have a negative influence on speech or music that is transmitted from the source to the receiver. Impulse responses including different strength of a reflection are modelled using a statistical model. From the impulse response, different parameters describing the strength of the reflection can be c
This paper will examine the underlying identity processes of the European Space Agency. The aim is to discover how this agency is presenting itself and why, by using narrative analysis. Narrative analysis has proven to be effective in coming close to a subject’s performed identity. Theories from corporate communications and organisational studies have inspired the portrayal of ESA as a personified
Since banks provide various forms of credit, they consequently expose the business as well as society to risks. Therefore, global banking regulations exist to ensure that banks keep enough capital for the risks they are taking. One such risk is name credit concentration risk, arising when exposures in a portfolio have a skew distribution across different counterparties. Regarding the treatment of
This thesis picks up the journey from my Bachelor’s thesis where it was concluded that current legal protection of the Intellectual Property (IP) for “computer programs” and associated components is fractured and contains gaps that provides for legal uncertainty for the author/creator/inventor. The BSc thesis’ analysis covered IP protection provided through international treaties, statutory law an
Mobility constitutes an important aspect in order to create quality of life, where a well working public transportation can decrease the level of stress and create more “flow” in the everyday life (Atkins 2009). However, not all individuals have the mobility prerequisites; for people with disabilities, the preconditions of movement are limited. The purpose of this thesis is to examine the accessi
This paper discusses the relationship between the Mouridiyya order and the Jamatou Ibadou Rahmane Association- two significant and quite different Muslim organizations in Senegal. This case is illuminated in order to help explain why supposedly opposed groups entertain peaceful relationships. The data analyzed derives from nine interviews conducted between January 2014 and March 2014, in Dakar, Se
Våld mot sjuksköterskor är ett globalt fenomen som ökar för varje år. Syftet med föreliggande studie är att belysa sjuksköterskors upplevelser av att utsättas för någon typ av våld på arbetsplatsen. Åtta vetenskapliga artiklar, två kvalitativa och sex kvantitativa, ligger till grund för föreliggande litteraturstudie. Resultatet belyser fyra huvudteman; Psykisk och emotionell påverkan av våldet, fy
