Blinka lilla redaktionsskärm där, hur journalisten undrar var läsaren är : en intervjustudie om hur läsardata påverkar svensk nyhetsjournalistik
The aim of this thesis is to investigate the effects of reader analytics on the individual journalist as well as the journalistic profession. For this goal the research question: How does access to reader analytics affect Swedish journalism? is asked, which will be answered through the following sub-questions: (F1) How does reader analytics affect journalistic norms?, and (F2) Does reader analytic