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Purpose: The purpose of this study is to enhance the understanding of how different groups of consumers perceive a brand depending on whether they are exposed to influencer marketing or paid social media marketing. Methodology: A descriptive quantitative study with a between-subjects design was conducted using a digital survey. A combination of one-way ANOVA, independent samples t-test and Spear
This report is an investigation on how well fuel sloshing in a rotating cylindrical tank can be modeled numerically. The investigation is motivated by the need to understand the fuel sloshing in the new Ariane 6 rocket developed by the European Space Agency. Two cases are studied, the lled tank and the half lled tank at Reynolds numbers of 71000-212000. The softwares studied are FINE/Open with Ope
Air pollution caused by highly concentrated particulate matter is recognized as the biggest problem in Korean society. Since the problem is directly related to human life and local people's livelihoods, the demand for fundamental policies rather than short-term measures is growing. In this context, the strong policies of Seoul metropolitan government including emergency reduction measures whic
This thesis explores the motivations of online users to avoid online advertising by employing ad blockers. Ad blocker is the filtering technology that blocks online advertising from appearing. Four motives have been identified: privacy concerns, annoying advertisements, browsing experience, and malvertising. The motives examined are aiming to reveal the importance of each one of them in the blocki
Date of the seminar: May 23rd, 2018 Course: ENTN39 Master’s Corporate Entrepreneurship and Innovation Internship and degree project (Master’s thesis 15 ECTS) Authors: Matilda Ljudén & Maximilian Schmidt Supervisor: Joakim Winborg Examiner: Sotaro Shibayama Keywords: Front End Innovation, Idea Generation, Creativity, Knowledge, Knowledge Management, Innovation, Social Networks, Explorative In
The Swedish Transport Administration (STA) has begun to expand the two lined tracks that run between Flackarp and Arlöv to four tracks. For STA, it is of high importance to manage aspects such as climate and energy issues in big infrastructure projects, especially since they must meet certain requirements. Furthermore, when performing life cycle assessments (LCA) in projects like these, the possib
Syftet med den här studien är att undersöka hur företagskultur och intern Employer Branding samspelar inom ett företag i syfte att stärka varumärkeskulturen. De frågeställningar som studien grundas på är: · Hur uppfattas den rådande företagskulturen i ett svenskt konsultbolag? · Vilka verktyg används för att attrahera nya medarbetare samt för att behålla och utveckla personalen? För att besvara
This paper uses a two-stage data envelopment analysis (DEA) approach to measure and evaluate the relative eco-efficiency and the influencing factors of 17 out of 21 regions in Sweden during the period of 2008 and 2015. In the first stage of the DEA, a standard CCR model is used to calculate the relative eco-efficiency of the regions given multiple inputs and outputs. The model contains the variabl
The unconventional monetary policy has become standard practice by major central banks as a response to the global recession. However, the practice has continuously been used by central bank amongst the developed economy. The ECB and Riksbank make use of the practice; the belief is that the Riksbank make uses of the practice to stay competitive contra the Eurozone. Thus, this paper ought to analyz
I denna studie har vi observerat det kollegiala lärandet i två lärarlag som deltagit i fortbildningsinsatsen Läslyftet. Vid tillfället för våra observationer arbetade de båda lärarlagen med delen Ta ställning - elevaktivt, textnära och utforskande arbetssätt i modulen Analysera och kritiskt granska. Observationerna analyserades utifrån ett diskursanalytiskt angreppssätt som kompletterades med soci
Malaria is a disease that is transmitted by mosquitoes; it has been transmitedaffecting humanity for more than 10.000 years, it affects between 700 000 and 2.7million people per year and it can be deadly, therefore there is a large and increasinginterest in developing a cure against it. Quinine, the first antimalarial, was isolated from the chinchona tree in 1632. Thiscompound was widely used in
External financial flows geared towards Sub-Saharan Africa have provided new financing for investment opportunities, beyond the resources that are scarcely available domestically. Within the greater context of structural transformation in today’s globalized world, this thesis studied the dynamic effects of Official Development Assistance (ODA) and private capital flows on structural change in Sub-
Den 25 maj 2018 träder EU:s nya dataskyddsförordning, GDPR, i kraft. Den påverkar alla företag i hur de hanterar persondata och personuppgifter. Detta gäller även myndigheter och hälso- och sjukvården. Inom sjukvården ses oftast patienten snarare än personen, vilket kan ställa till problem för hanteringen av personuppgifter inom sjukvården. Studien ämnar att, genom en kvalitativ intervjustudie, un
Den här avhandlingen ger en förståelse och överblick av möjligheterna och utmaningarna för en hållbar användning av individuella polybags i detaljhandeln. Detta genomfördes genom en kvalitativ analys som inkluderade litteraturstudier, semi-strukturerade intervjuer och e-mejl korrespondens. Ett material som används vanligtvis för individuella polybags är fossil-baserad LDPE plast och denna förpacknThis thesis provides an understanding and overview of the opportunities and challenges to enable a sustainable use of individual polybags used in the retail-industry. This was done by conducting a qualitative analysis including literature reviews, semi-structured interviews and e-mail correspondence. A common material choice for individual polybags is the fossil-based LDPE plastic and this packagi
Mot bakgrund av en kontinuerligt ökande handel och konsumtion har avfallshantering blivit en av nyckelkomponenterna i det utmanande arbetet mot ett hållbart samhälle. Växthusgasbalanser är användbart i bedömningen av miljöprestandan hos verksamheter med avfallshantering, och kan därav bistå med god vägledning i verksamheternas arbete mot en minskad klimatpåverkan. Avfallsverksamheten NSR AB har vDue to the continuous increase of global trading as well as consumption habits, waste disposal has become a key factor in the challenging work of accomplishing a sustainable society. A greenhouse gas balance is a useful tool when estimating the environmental performance of a waste disposal company, and therefore contributes with guidance in the company’s environmental protection work. The waste d
Remaining competitive as a company in a rapidly changing global environment is becoming challenging from day to day. In recent years, the establishment of so-called shared service centers gained popularity and growing number of companies centralizes supporting service in separate business units to bundle those services and perform them efficiently for the rest of the company. The mystery, however,
Uppsatsen har som syfte att redogöra för hur säkerhet hanteras i agila utvecklingsmiljöer. Genom en litteraturgenomgång identifierades ett antal nyckelaspekter för säker utveckling som sammanställdes till ett ramverk. Detta ramverk utgjorde grunden för en kvalitativ empirisk studie där semi-strukturerade intervjuer genomfördes med systemutvecklare som arbetar i agila miljöer på företag i Skåneregi
Klämma, känna och lukta - En studie om vikten av närhet i en vårdgivare- och patientrelation är författad av Louise Wahren och Josefine Sjödén, vid Institutionen för kommunikation och medier vid Lunds universitet. Denna uppsats syftar till att undersöka om vårdgivare- och patientrelationen utmanas när vårdmötet äger rum i en virtuell miljö. För att ta reda på detta utgår studien från Kry som är en
Since there is a lack of scientific knowledge concerning strategic thinking, this study sought to achieve a more comprehensive understanding of the concept. The presumption of the study is that one needs strategic thinking to deal with complex and unfamiliar situations. As globalisation is one main driving factor in the change of how business is run, there is an increased need for organisations to
This study explores the ways in which digitized forms of affective labor among ‘mommy’ bloggers effectuate biopolitical production of ‘life’ as a marketable commodity. Situating the research in a context of a neo-liberal re-structuring of the global order and dissolving biopolitical state boundaries, this study captures the transformation of ‘life’ and its quotidian needs and capabilities into a t
