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The purpos was "to map retailers view customers and their value creation process when introducing innovations" The conclusions are that retailers doesn’t have as much knowledge of consumers’ value creating processes as they say they have. As a result innovations continuously need to be introduced and modified to create value for customers and stand out in competition.

Introduktion till ämnet: På dagens konkurrensintensiva marknad ställs det höga krav på företag i arbetet med att skapa starka varumärken. Att skapa relationer och upplevelser på innovativa sätt har kommit att bli viktiga element för att stärka varumärken i kunders medvetande. Nikes globala kampanj Men vs Women är en illustration över hur en hög grad av kunddeltagande i upplevelser kan användas för

Problembeskrivning: Vi menar att forskning kring ledarskap med fokus på hälsofrämjande arbete inte har behandlats i den utsträckning som det behövs. Att en del ledare inte använder ett hälsofrämjande arbete i sitt ledarskap är en bristande faktor som vi anser är oroväckande i dagens organisationer. Syfte: Syftet är att undersöka praktiken och betydelsen av hälsofrämjande arbete inom organisationer

Teknologibaserad självservice (TBSS) är en företeelse som länge funnits i form av bankomater och självservice på bensinmackar. På senare år har detta fenomen även växt sig allt starkare inom detaljhandeln. Syftet med denna uppsats är att utreda hur ett detaljhandelsföretag genom att kommunicera samskapande av värde, som en del av sin identitet, kan påverka hur teknologibaserad självservice emottas

Sammanfattning Den 1:e juli i år kommer det svenska apoteksmonopolet att avvecklas och marknaden kommer att öppnas upp för konkurrens. Delar av Apoteket AB kommer att säljas ut och nya aktörer kommer att tillkomma på marknaden och uppsatsen ambition är att bedöma vilka faktorer som påverka potentiella aktörer i deras etableringsbeslut på den omreglerade apoteksmarknaden. Uppsatsen innehåller teori

Originating in the Treaty of Rome, the Common Agricultural Policy (CAP) is the European Union’s largest and first supranational policy, well-known for its high cost, trade distorting effects and its reluctance to change. Despite being subject to three major reform attempts during 1992-2003 many of the original defects still remain. The aim of this thesis is to examine how far reaching the CAP refo

Nowadays, most of organizations try to find the best solution to improve their business processes by using advantage of technologies, which are always developing to replace the mistake of traditional version, one of the most critical evolutions in technology system is Customer relationship management (CRM). CRM stakeholders who implementing CRM system or plan to implement CRM system had faced a lo

Pricing a Basket option for Foreign Exchange (FX) both with Monte Carlo (MC) techniques and built on different approximation techniques matching the moments of the Basket option. The thesis is built on the assumption that each underlying FX spot can be represented by a geometric Brownian motion (GBM) and thus have log normally distributed FX returns. The values derived from MC and approximation ar

For banks to adjust to the changing financial environment, it is essential to understand how the foreign exchange market impacts them. The purpose of this master thesis is to evaluate the effect of exchange rates movement on fourteen listed Chinese banks’ equity returns, by using the Arbitrage Pricing Theory Model. In particular, this paper analyses the three foreign currencies holding the largest

I denna uppsats undersöks vilka prisdeterminanterna är för fotbollsbiljetter, således vad som styr vilken kostnad konsumenten möter för att besöka en fotbollsmatch. Utgångspunkten för arbetet är den nya vågen av nybyggnationer av fotbollsarenor i Sverige, och att samtliga av dessa kan klassificeras som postmoderna arenor. Detta innebär att de erbjuder mer än enbart en åskådarplats för en fotbollsm

In this thesis four economic incentives to reduce exhaust emissions of carbon dioxide are studied. The incentives are: the carbon dioxide tax, carbon dioxide differentiated vehicle tax, green car cash bonus and old car scrapping bonus. They are analysed and discussed in deeper theory. Where figures and numbers are available these are studied. Economically they are all more or less efficient. The e

This paper’s aim is to analyse the Irish housing cycle using filtering and regression models developed by Leamer. The paper finds that residential investment and the construction sectors have been key contributors to economic growth, and can be used in predicting the business and employment cycle. This paper focuses on the boom years of the Irish property market and its eventual cooling off, which

This project examines how a monopoly can utilise differences in the uncertainty of individual demand to discriminate between consumers. The starting point is the varying prices seen when purchasing tickets with easyJet on route they operate between Kastrup and Stansted. Two theories, advance-purchase discounts and vertical product differentiation, are presented and discussed from the airline’s pos

This study investigates whether the income is equalising across the Chinese regions. This is done by answering the research question do the Chinese regions show any signs of convergence in gross regional product (GRP). Regressions have been done using the OLS-method to find correlation between initial GRP and the growth rate in GRP. This has been done for four time periods: 1952-2007, 1952-78, 197

Checklistor för kvalitetssäkring i utvecklingsprocessen inom systemförvaltning är ett outforskat område. Problemet vi belyser är i vilka avseende checklistor fungerar som ett instrument för förbättrad användbarhet och kvalitet i förhållande till det som skall utvecklas. Vidare tittar vi på hur utvecklarna värderar hanteringen av checklistor. Vi har behandlat vilka dimensioner av systemförvaltning

The study tests if there is a significant relationship between a company´s key ratios in a year prior to a recession and its performance during it. After selecting and calculating company data the causality is tested through classical linear regression models. The results show that there is a significant relationship between key ratios and performance.

There is an interest among users for customization of mobile phones, as is indicated by several companies and websites which offer themes, ringtones, backgrounds and games. However, unless the users possess programming experience, this customization rarely goes beyond simple look-and-feel and into the actual functionality. In the other end of this spectrum, lies End User Development (EUD), where e

The purpose of this essay is to investigate which financial ratios are significant in the prediction of bank failure for the sample of Russian and Ukrainian banks and to see if there any similar ratios, which drive the bank to bankruptcy in both countries for the first decade of this century. As an instrument for our analysis we use the linear probability and the binary choice models. They are use