Entering the door to Africa – A qualitative study on the obstacles and facilitators of the southern African market
Background Sub-Sahara Africa has seen tremendous economic growth the last years. Between 2001-2011 six of the world’s fastest growing economies were in Sub-Sahara Africa. This makes the region a very attractive market for firms and investors interested in growing their business. Purpose: The purpose of this thesis is to identify the key factors that affect growth for firms that are active or plann
