Från Gubbe till Fashion Week
Abstract Title: From Oldster to Fashion Week – A study of brand revitalization through brand extension Seminar date: 2013-06-05 Course: FEKH29 Business Administration – Marketing Authors: Hanna Brochs, Isabelle Lacotte Olsson, Martin Mattson Advisor: Lars Carlman Examiner: Clara Gustafsson Purpose: The purpose of this essay is to discuss and analyze how a company can use brand extension to revit
