Title Understanding identity in a digital reality: An explorative study of consumers’ identity negotiations through images on Instagram Course Code BUSN39 Global Marketing Authors Anna Hallner & Yasmine Ströberg Supervisor Ph. D Marcus Klasson & Jon Bertilsson Keywords Identity, Consumer, Self, Instagram, Personal branding, Digital Culture Purpose The purpose of this thesis is to empi

The aim of this essay was to study how Swedish women magazines write about stress and which advice is given to the readers from a social constructivist perspective. The selection of magazines used in this study was chosen based on four different criterions. The first criteria were that the magazines should be intended for women and the second criteria were that it should be intended for women betw

De neoproterozoiska sedimentära bergarterna i Visingsögruppen är en av få kvarvarande spår från den här tidsperioden i Sverige. Tack vare dessa har vi en möjlighet att förstå hur landskapet såg ut under denna tiden. De olika miljöfaktorer som påverkade sedimenten när dessa deponerades är nyckeln till att kunna måla en större bil. Det vi ser i Visingsö-gruppen är hur en lokal, förhållandevis grund,The Neoproterozoic sedimentary rocks of the Visingsö Group are one of few remaining rocks from this time. They provide a vital clue to understanding how the landscape looked at this time. The various environmental factors that prevailed and affected deposition are key to paint a bigger picture. The Visingsö Group shows how a local, fairly shallow, environment is subject to a long-term transgressio

The adoption of e-commerce has caused a shift in the way that businesses interact with their consumers. Business to consumer (B2C) e-commerce websites allow users the convenience of making purchases without having to physically go to the retailer’s location. E-commerce practices involve the collection and use of user data for various purposes, from registration and transacting to providing suggest

Bakgrund: I Sverige söker ca 2,5 miljoner människor akutsjukvård årligen, trenden är en ökande belast- ning på akutsjukvården. Patienter som söker akutsjukvård trots att vårdbehovet inte är akut är ett problem för både akutsjukvården och patienten. Syfte: Sammanställa gemensamma karakteristika hos de patienter som söker akutsjukvård men vid triage bedöms vara icke akut skadade eller sjuka. Metod:L

This thesis explores the ways in which the social media channel of YouTube is utilized in advancing consumer identity projects. Specifically, the focus is on understanding how the videos of successful and popular YouTubers help consumers in pursuing their identity projects. This thesis will therefore provide new insights to the existing literature on symbolic consumption and identity projects, by

Denna studie syftade till att undersöka ett urval av svenska vuxna med självrapporterad ADHD på följande punkter: 1) utbildningsnivå och anställningsgrad i relation till svensk befolkning, 2) om de blivit erbjudna stöd på sin arbetsplats eller i sin studiesituation för sin ADHD, 3) om denna typ av stöd var relaterat till självrapporterad Quality of Life (QoL), nöjdhet med arbetsroll, allmän hälsa The current study aimed to survey a sample of Swedish adults with self-reported ADHD and to explore: 1) how level of education and employment status relate to the general population, 2) whether they had been offered supports from their workplace or place of education for their ADHD, 3) whether such supports were related to their self-reported QoL, job satisfaction, general mental health and work i

In this study, the performance persistence in the Swedish mutual fund market is investigated. The performance is measured by two different ratios. The ratios that we use are the Sharpe Ratio and the Reward-to-VaR ratio which are both measuring risk-adjusted returns. When the performance persistence is tested there are several periods of significant performance persistence. The proportion of period

Undersökningens syfte är att studera äkthetens betydelse samt konsumentbeteendet vid tillämpning av sinnesmarknadsföring inom hotellbranschen. Utifrån studiens syfte diskuteras tre forskningsfrågor: Hur upplever gäster sinnesmarknadsföring? Vilken påverkan har sinnesmarknadsföring på konsumentbeteendet? Hur viktigt är det för gäster att servicelandskapet uppfattas som äkta? Vår empiri består av ti

Älvar och vattendrag i Västra Sverige utsätts för konstant erosion när ytvattnet från sjöar och mark tappas ut i havet. Den geologiska sammansättningen i älvarna under högsta kustlinjen består av glaciala och postglaciala finkorniga sediment som är avsatta i marin miljö. De känsliga lerlagrens struktur har efter urlakning blivit mer instabila och vid störning kan utlösa skred. Effekten av klimatföRivers and streams in Western Sweden are exposed to constant erosion when surface water from lakes and land discharge into the sea. The geological composition of the rivers under the highest coastline consists of glacial and postglacial fine-grained sediments deposited in marine environments. The leakage of the sensitive clay layers has become more unstable after leaching and, in the event of a di

We conducted a qualitative study in the consultancy SoftConsulting and took an interpretative and critical perspective to analyze our findings. The main purpose of this thesis is to develop a more nuanced understanding of consultancies in terms of organizational culture and of consultants’ identity and motivation. Further, to find out how organizational culture and performance management systems i

År 2010 ändrades ersättningsreglerna och ett tjugofemprocentigt schablontillägg infördes i expropriationslagstiftningen. Vid de fall där mark endast kan tas i anspråk enligt fastighetsbildningslagen eller anläggningslagen, vinstfördelningsfallen, infördes dock inget påslag. Att inget påslag infördes vid vinstfördelningsfallen medförde att ersättningen i teorin kan bli lägre om en vinstfördelningsIn 2010, the Swedish compensation rules were changed and the compensation connected to forced land access for common purpose was increased. The compensation is now 25 percent above the market value reduction in these cases. However, this higher level of compensation does not include land access conducted by individuals. When forced land access is used by individuals, the owner of the property tha

I dagens livsmedelsbutiker ser man allt fler produkter märkta med närings- och hälsopåståenden. Functional foods är en miljardmarknad där man tydligt ser en årlig tillväxt för dessa livsmedelsprodukter. I början av år 2017 konstaterades att majoriteten av de svenska aktörerna inom olivoljebranschen väljer att använda sig av livsmedelsverkets nyckelhålsmärkning, vilket indikerar till konsumenterna

Witnesses are a vital part of the system of justice and necessary in the process of maintaining law and serving justice. This paper aims to illustrate how witnesses’ concern regarding leaving testimony manifests itself in the legal process and how the police and the judiciary experience and handle this. This paper is based upon a thematic analysis of 12 qualitative interviews with employees of the

By applying a critical understanding of empowerment, this study explores the power relations in women’s daily lives through their experience with a mentorship program called Carpe Sophia and analyzes whether or to what extent this program has an impact on women’s empowerment that can bring about gender equality. Carpe Sophia is a women’s economic empowerment program with an aim to increase employm

Syftet med uppsatsen är att med en textsociologisk analys undersöka vilka tidskrifter och tidningar som finns i Carlskrona Läsesällskap (1794-1863), Åbo Läsesällskap (1798-1823) och Lunds Akademiska Läsesällskap (1812-1831), samt att undersöka orsakerna till läsesällskapens försvinnande. Inledningsvis beskrivs vad som är karaktäristiskt med den här typen av läsesällskap. För att nå målet med studiThe purpose of this thesis is to examine the collection of periodicals and newspapers in three reading societies in Karlskrona (1794-1863), Åbo (1798-1823) and Lund (1812-1831), as well as to examine why reading societies disappeared. The development and process of these type of Swedish reading societies describes and with the textsociological theory the result of the analysis shows that contempor

Sweden is facing a sociocultural movement through high waves of immigration and it is more important than ever to address issues related to ethnic diversity. This research set out to study diversity from an ethnic lens by exploring and understanding what challenges students with an immigrant background experience in Sweden, and how their ethnic identities are affected by these difficulties. Using

This study explores the concept of an individual purpose, aiming to give an answer to the question of why we work. By giving an in depth, real life example of a sustainable company, a Swedish coffee roastery, we aim to uncover why it is people work there and how this interacts with the corporate purpose. By conducting a qualitative study of the link between individual and corporate purpose within

The paper examines the effect of the economic crisis of 2008 on factors influencing business cycle synchronization, namely trade intensity, financial integration and difference in economic structure. Using fixed effect regression models, I find that financial integration has a robust positive effect on business cycle synchronization, which is stronger among countries members of the European Moneta