Filetype
Suicide rates among Indigenous populations remain disproportionately high in many postcolonial contexts, yet the structural and gendered dimensions of suicide vulnerability remain underexplored. This thesis examines how suicide vulnerability among Indigenous populations can be understood through a decolonial feminist perspective, using Greenland as an empirical case. Specifically, the study analys
The fashion industry has been criticized for its significant negative environmental and labor rights impacts. In response, some fashion brands are now seeking to address these concerns by integrating ethical values into their operations and forming alliances with consumers to promote ethical consumption. While they have constructed ethical values and aim to communicate them to their consumers, the
Accelerating democratic backsliding in Georgia has been a topic of scholarly interest in recent years. Nevertheless, little work has been done to link this process with development. To establish precisely such a connection, this thesis explores the impact of de-democratization on Georgian Civil Society Organizations (CSOs) and its subsequent effects on development. By relying on Amartya Sen’s “Dev
iiAbstractThis thesis examines how women living in a women-only asylum shelter in Austria exercise agency in their daily lives amid institutional regulation, legal uncertainty, and prolonged waiting. It explores how residents organise their daily lives, cope with insecurity, and try to maintain a sense of control within institutional settings and social relationships. Agency is not understood as a
Public funding budgets for international development are sinking and the need for other types of funding such as corporate philanthropy are therefore rising. This study examines the motivations of Belgian BEL20 companies to engage in corporate philanthropy for national and international development. Using a combination of quantitative thematic content analysis on CSR documents and follow-up interv
Accelerating global demand for critical minerals intensifies pressures on Indigenous territories, exacerbating tensions between extractive imperatives and Indigenous land rights. This thesis critically analyses how state-mediated institutional arrangements in Sweden and Colombia shape Indigenous peoples' participation, authority, and influence in land-use decision-making related to critical mi
Cuban Medical Internationalism constitutes a prime example of healthcare cooperation within South-South Cooperation. While having a lengthy historical tradition driven by solidarity, it was subjected to human rights concerns regarding its physicians employed abroad. As these experiences are embedded in broader structures of inequality, they resemble the concept of structural violence. The study, t
Sweden has long presented itself as a principled donor. Yet the simultaneous invocation of human rights vocabulary alongside increasingly restrictive practices in Sweden’s post-2022 Palestine policy has not been systematically examined. Between October 2022 and the end of 2025, the bilateral Palestine strategy was replaced by a regional one and partner organisations were placed under review. This
In light of global patterns of youth disengagement from farming, agri-entrepreneurship emerges as an opportunity for youth to reconnect with agriculture. This research investigates the experiences of young agri-entrepreneurs in Nepal. Embedded in a context of youthunemployment, migration, and the recent Gen Z movement, this study focuses on Nepali youth who exert agency through developing agri-bus
This thesis investigates how the right-wing populist German Party Alternative für Deutschland (AfD) presented and framed German development cooperation on the social media platform Facebook during the 20th legislative period (2021-2025). Over the last decades, social media has become an increasingly important tool of political communication and information source for the public. Thus, this study a
The commercialization of athletes has been an important aspect of the sports industry and personal branding in the contemporary landscape of digital media and sports communication. However, the commercialization of the athletes will be interpreted under the framework of national symbolism when the athletes are constructed as national symbols at the same time. Starting by researching the case of Ei
As brands increasingly engage with social issues through communication, how consumers respond to perceived inconsistency in brand value expressions has become an important area of inquiry in strategic communication research. Existing studies have largely focused on the effects of brand activism and femvertising on attitudes and purchase intentions, with limited attention to how consumers negotiate
Sammanfattning: Examensarbetets titel: Artisters värdeladdade ställningstaganden i sociala medier, En studie av publikrespons, legitimitet och meningsskapande Seminariedatum: 2026-06-04 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Sebastian Albihn, Noah Bark, Anton Fagrenius Handledare: Annette Cerne Fem nyckelord: Autenticitet, netnografi, parasoSummary: Title: Artists’ Value-Laden Statements on Social Media, A study of audience response, legitimacy, and the construction of meaning Seminar date: 2026-06-04 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 Credits Authors: Sebastian Albihn, Noah Bark, Anton Fagrenius Advisor/s: Annette Cerne Key words: Authenticity, netnography, parasocial
Forskningsfråga: Hur uppfattas varumärkens brand personality på sociala medier? Hur kan uppfattningen av brand personality i sociala medier förstås i relation till brand equity? Syfte: Syftet med denna studie är att bidra till förståelsen av hur brand personality framträder i en social-mediekontext genom att undersöka hur varumärken bedöms utifrån anonymiserat bildmaterial, samt hur dessa bedömni
Title: I’m a Barbie Girl, in a Commodified World: Exploring Commodification of Feminism in the Context of Barbie (2023) Seminar date: June 4, 2026 Course: BUSN39 - Degree Project in Global Marketing Authors: Olga Ivanova & Leonora Olnäs Supervisor: Daphne Geveke Research questions: How do feminist-identifying Generation Z consumers experience, interpret, and negotiate the feminist messaging of
Implementering av hållbarhetsåtgärder i anläggningsprojekt har blivit en allt viktigare fråga i takt med att hållbar utveckling fått en mer framträdande roll i såväl forskning som praktik. Samtidigt finns det utmaningar i hur dessa åtgärder faktiskt genomförs i praktiken. Tidigare studier visar att implementeringen av hållbarhetsåtgärder är en komplex process, men ger en begränsad förståelse för hSustainability has become more important in both research and practice. The implementation of sustainability measures in infrastructure project has therefore become a key issue within the infrastructure sector. At the same time, there are challenges in how these measures are carried out in practice. Earlier research shows that the implementation of sustainability measures is a complex process but
Rather than viewing the spread of disinformation as a technological problem, this study models disinformation as a product of interconnected psychological and cognitive factors. These factors are derived from Theory of Planned Behavior while extending the theory with additional constructs to robustly test intention of sharing AI generated disinformation. The study leveraged quantitative data from
This study examines how authenticity is constructed, interpreted, and negotiated through strategic communication in informal market contexts, with a focus on the Onitsha Main Market in Nigeria. While existing research often treats authenticity as a property of products or a matter of consumer perception, less attention has been paid to how it is produced through everyday market interactions. Adopt
This study examines how idealised expectations of Indonesian civil servants (Aparatur Sipil Negara/ASN) are not simply imposed or internalised but are continuously engaged with and negotiated through everyday discourse. Situated within Indonesia’s ongoing bureaucratic reform agenda, the study focuses on how state-led narratives and employer branding initiatives, particularly the BerAKHLAK core val
This thesis examines how public health communication campaign messages should be tailored to promote healthier eating habits, using Region Skåne’s Ha det gott! campaign as a case study. Guided by social marketing theory, the Health Belief Model, and the WHO Strategic Communications Framework, the study explores how message tailoring can impact intentions for behaviour change in a public health con
