Titel: Brand tribes: Varumärkeslojalitet hos europeiska fotbollssupportrar Seminariedatum: 2024-05-30 Kurs: FEKH29 Författare: Alexandros Papadopoulos, Alexander Christenson, Pontus Petersson Handledare: Thomas Hellström & Clara Gustafsson Nyckelord: Brand tribalism, Varumärkeslojalitet, Konsumentbeteende, Fotboll, Fotbollssupportrar, Missnöje. Syfte: Denna kvalitativa uppsats undersöker hur Title: Brand tribes: Brand loyalty of European football supporters Seminar Date: 2024-05-30 Course: FEKH29 Authors: Alexandros Papadopoulos, Alexander Christenson, Pontus Petersson Supervisors: Thomas Hellström & Clara Gustafsson Keywords: Brand Loyalty, Consumer behavior, Football, Football supporters, Dissatisfaction. Purpose: This qualitative thesis investigates how tribalism manifests amo

This thesis explores the application of Henri Lefebvre’s theory of the social production of space to the analysis of Malmö University more specifically Orkanen, the name of one of the two main buildings of the university. With a particular focus on how conceived, perceived, and lived spaces interact within the university’s neoliberal context. Through a combination of Schwarze’s operationalization

När vi tänker på skog som till exempel Amazonas har vi en förståelse av att de är jordens lungor. Just det uttrycket är något som man fått höra många gånger. Skog är växtlighet som omvandlar koldioxid till syre. Med denna bild av vad skog är kommer det för sig att anta att just skog skulle fungera som ett perfekt instrument för att samla in koldioxid vi släpper ut i atmosfären. För att vi ska kunnMitigation of climate change as the main goal of the Paris Agreement aims to keep the global mean temperature at 1.5 Celsius. As of now daily global temperature are surpassing this threshold which indicates the urgency to reenact more work in limiting green house gas emissions and at the same time optimize sequestration of carbon dioxide already in the atmosphere. One key instrument to sequester c

This master thesis analyzes the discourse of material in the newspaper LO-tidningen (later called Arbetet), with a particular focus on editorials. Trade unions have played an important historical role in Sweden. Drawing upon research that shows that the public discourse as a whole have become more influenced by neoliberal thought, this thesis focuses on whether the unions themselves have been affe

Alfa Laval är ett ledande industriföretag inom flera viktiga teknologier såsom: separation, pumpar, och värmeöverföring. Detta genom att tillverka produkter till t.ex. vattenrening, pastörisering, och produktion och överföring av energi, som i sin tur bidrar till ökat välstånd i världen. En av Alfa Lavals mest centrala produkttyper är värmeväxlare för värmeöverföring mellan vätskor och gaser. Ett Alfa Laval’s head office in Lund, Sweden, is the centre for research, development, and production of one of their key technologies: heat exchangers. The most common of these are the gasketed plate heat exchangers (GPHE). In these the liquid channels between heat transfer plates are sealed using rubber gaskets. The sealing ability of these gaskets are thus highly important for the performance of th

Sammanfattning Titel: Influenser från New Public Management och New Public Governance på dagens äldreomsorg: En studie av Göteborg, Eslöv och en “medelstor kommun” i Sverige Seminariedatum: 30/5-2024. Ämne/kurs: FEKH69 - Examensarbete i redovisning på kandidatnivå. Författare: Douglas Rohlén, Erik Wennberg, Carl Viktor Wümer. Handledare: Elin Funck. Nyckelord: New Public Management, New Public Gov

Lund Municipality has a citizen center where municipal guides serve as a vital link between residents and the various departments within the municipality. This thesis explores the detailed domain of impression management within the context of municipal guidance interactions in Lund Municipality. The aim was to examine the patterns of impression management that occur in the interaction between muni

This study aims to explore the complexities of ethical consumption and identify the factors shaping consumers’ sustainability decisions through online discussions. It seeks to understand how consumers articulate concerns, analyzing topics like the ethical consumption gap, governmentality, responsibilization etc. The research aims to drive positive change in both individual behaviors and societal

This research investigates the dynamics of human interactions with Artificial Intelligent (AI) companions, focusing on the implications of emotional support and companionship, public perception, embodiment and the debate surrounding AI sentience. By employing ethnographic and cultural analysis, the study aims to provide insights into the complex landscape of human-AI relationships. Qualitative int

Celebrating its twentieth anniversary of accession into the European Union, Lithuania is a small state with ambitious goals related to further enlargement of the bloc. This thesis seeks to answer how this small EU member state aims to leverage EU’s enlargement policies in two ways: 1) by looking at what frames are used in their political communication; 2) by investigating how well 2 strategies, de

Experimental nuclear structure data coming from superheavy nuclei synthesis experiments often consists of correlated alpha decay chains. In the absence of neutron detectors - which would fully characterize the exit channel after the fusion-evaporation reaction - the sequence of decay energies and half-lives are the 'fingerprint' of the exit channel itself. Experimental data in this region

The hotel industry's growth raises concerns about its societal and environmental impacts, prompting hotels to engage in various practices for environmental preservation, fair HR management, and community well-being among others. Previously reporting on such practices in their sustainability reports, hotel chains now feel a stronger obligation to adhere to Environmental, Social, and Governance

Thesis purpose: The purpose of this study is to comprehensively explore and analyse how a Non Governmental organisation (NGO), in this case A Non Smoking Generation (ANSG), engages in the debate on tobacco brand marketing and what strategies they use to influence public perception and policy. Methodology: A qualitative research approach was employed, utilising an abductive strategy to allow flexi

Inom en nära framtid kommer ett omfattande projekt, Storstadspaketet (SSP), att genomföras i Malmö. SSP är framtaget av politiker och medför bland annat stora satsningar inom kollektivtrafiken som då även kommer att belasta vägytorna i staden. Av den anledningen misstänks flera gator behöva förstärkas, dels på grund av högre turtäthet inom busstrafiken, dels nya tyngre fordon som trafikerar busstr

The awakening of the musical world from the Covid-19 pandemic has brought to life issues within our musical communities that are no longer deferrable, particularly from the composers’ perspective. The culturally niche status of contemporary western art music has remained largely unchallenged. However, the complications that arose during the Covid-19 lockdowns. concerning financial and physical lim

Examensarbetets titel: Talangjakten: Employer branding för global talangattraktion Seminariedatum: 2024-05-30 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Douglas Ljungholm, Saga Anderlind och Vilma Holmqvist Handledare: Nikos Macheridis Fem nyckelord: Employer branding, arbetsgivarvarumärke, global rekrytering, medarbetarlöfte, talang Forskningsf

Unfired clay is an ancient building material that has been used for centuries, as a result a third of the human population lives in earth houses today. Earth as a building material was neglected during the industrial revolution in Sweden, which means that well developed standards and regulations for earthen material do not exist today. The lack of standards and regulations can cause problems and f