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Lund Brand Management Group

Lund Brand Management Group (LBMG) is a research group founded 2010 at Lund University School of Economics and Management in Sweden. Our research focuses on strategic brand management. Our research purpose is to develop the understanding of brand phenomena as part of business, society and the world around us at large. We are particularly interested in how strong, sustainable, and valuable brands a

https://www.lusem.lu.se/organisation/research-networks/lund-brand-management-group - 2025-11-07

Ll ksmc23 rev181029

LL_KSMC23_rev181029 Litteraturlista för Retail management: Butiken (KSMC23) 15 hp. Litteraturlistan är fastställd av styrelsen för institutionen för service management och tjänstevetenskap 2017-11-08, reviderad 2018-10-29. Litteraturlistan börjar gälla 2019-01-01. Bäckström, Kristina, & Johansson, Ulf. (2017). An exploration of consumers’ experiences in physical stores: Comparing consumers’ and re

https://www.ses.lu.se/sites/ses.lu.se/files/ll_ksmc23_rev181029.pdf - 2025-11-08