Inclusive Marketing in Cosmetics: An Examination of the Effects of Diverse Representation on Brand Authenticity Perceptions and Long-Term Brand Relationships in the Makeup Sector
The primary objective of this study is to explore the perceptions of three inclusive marketing strategies—racial representation, AI-driven personalization, and unfiltered beauty—on consumer perceptions of brand authenticity and their connections to long-term brand loyalty in the makeup sector. The study aims to gain insight into how the combined application of these strategies shapes the perceived
