Thesis Purpose: The purpose of this thesis is to explore the effect of informal communication strategies on brand trust from a consumer perspective. Additionally, it aims to further conceptualize brand communication strategies on social media. Methodology: This inductive study applied a qualitative research strategy to obtain an in-depth understanding of consumers’ feeling of brand trust on soci

Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. The case company in focus was KPMG Sweden, and the scope was delineated to the firm’s case events Ace the Case an

This thesis explores the way in which the changing trend of food porn recently reveals itself on Instagram. Its purpose is to investigate the trend and its changing meaning in the prevalent digital age. By examining the food porn trend from a consumer culture theory (CCT) perspective, which focuses on the meaning of consumption goods within our consumer culture and therefore opens up new ways of i

Political trust in the EU has declined substantially in recent year and the growing divide between the Eurozone and the other member countries are at the heart of the scholarly debate. As a result, there is a growing body of literature on the determinants of political trust and public opinions in the EU. Existing research propose and test several explanations for the foundations of political trust

Today, Sweden is experiencing a significant pressure on the housing market. Most of the municipalities are facing a housing shortage, and the problem is especially acute in metropolitan regions. Currently, Sweden has one of the highest levels of urbanization in the EU and, taking into consideration the rising population, the lack of housing has become a national issue. Lund is a university town a

Den här uppsatsen utgår från en översättning av delar av manifestet Osons! – Plaidoyer d'un homme libre (’Våga! – En fri människas försvarstal’). Uppsatsen består av en översättningsdel och en analysdel. Analysdelen består av tre delar där källtexten först analyseras, sedan görs överväganden inför översättningen och slutligen diskuteras problem som har uppstått vid översättningen. Det problem

This case study explores how members of a large complex organization make sense of its efforts to be more adaptable. Using ideas from institutional theory, we problematize efforts toward adaptability and identify adaptability as an area where organizations engage in some degree of hypocrisy, meaning that they talk about being flexible to stay competitive in a fast-paced environment, but often act

Problem/ bakgrund: Sedan 2014, när IS utropade sitt kalifat, har de lyckats rekrytera och radikalisera anhängare med hjälp av att sprida information om det framväxande kalifatet. IS har rekryterat och radikaliserat anhängare genom användningen spridningen av propaganda på sociala medier. En stor mängd propaganda sprids såväl via sociala medier såsom Twitter, tv- kanaler, appar och olika tidskrifte

Previous research in the field of Environmental Federalism has not reached an agreement on whether fiscal decentralization leads to an increase in environmental pollution, i.e. a race to the bottom, or decrease in it, i.e. a a race to the top. Farzanegan and Mennel (2012) point out that this discrepancy may be due to institutions. Employing the OLS estimator, they find that fiscal decentralization

This paper aims at analyzing the performance of six portfolio weight allocation strategies. The traditional Market Capitalization (CW), the Equal Weight (EW) and the Inverse Volatility Weighting (IVW) are heuristic based techniques and the Minimum Variance (MV), Maximum Diversification (MD) and Risk Efficient Weighting (REW) are risk-based. They are applied to a sample of Swedish stocks for an eva

För mig är naturen, vatten och skog förknippat med tid för att samla tankarna och koppla av. Platser jag besöker för vandring, bad eller bara en lugn stund. De kan fungera som en tillflyktsort likt vad ett fritidshus eller ett besök på en kurort är för vissa, och det är utifrån detta mitt arbete har tagit sin början. Jag startade mitt examensarbete med målet att skapa en nutida kurort. Men alltef

Fokus på plast i mark och jord: mikroplasters effekt på organismer i jord undersökt med ny teknologi inom jordekologi frågor. De enorma plastutsläppen till naturen är idag ett välkänt problem. Det är också välkänt att plast bryts ner till mindre partiklar med andra effekter, så kallade mikro- och nanoplaster. Allmänheten har visat stort intresse kring plastproblematiken i haven och mycket forskniThis study aims to investigate if micro- and nanoparticles of polystyrene affect microorganisms in soil. This was tested by using microfluidic chips, which are new for investigation of soil ecology questions, providing artificial channels reflecting soil conditions as well as being transparent for seeing real-time interactions. Eight microfluidic chips were made; four were filled with a micro- and

Sexual harassment on the streets is a prevalent issue worldwide and most of it takes place in the cities. The issue has been addressed by various international agencies and governments. However, the problem still persists and affects the daily lives of people, especially women and girls. It affects their daily commuting patterns and it has impact on their decisions about whether to be present in p

This study used qualitative content analysis to explore how social workers work situation is described in the magazine Socionomen between the years of 2014-2017. The purpose of this study was therefore to explore the causes, consequences and solutions presented within the magazine to understand social workers work situation within Sweden. The study also aimed to examine which categories of social

Betesmarkerna i Sverige myllrar av liv! Precis som ängar och betande kor drar till sig härliga barndomsminnen och planer om framtida picknickar så trivs väldigt många arter av växter och djur på de svenska betesmarkerna. Här erbjuds djur och växter tillgång på mat, husrum och partners. Men betesmarkerna i Sverige tynar långsamt bort. Sedan 1900-talet har ytan betesmarker i Sverige minskat med mer In Sweden, beef production is the most greenhouse gas intensive sector of meat production. When it comes to biodiversity in Sweden, pastures and meadows are greatly contributing to this as they among the most species rich habitats in the country. On the other hand, pastures and meadows are becoming afforested due to decreased grazing. Hence, the purpose of this paper was to examine how land use in

Due to the fact that Sweden during the past five years has seen an increase of gun related crimes we find it necessary to further explore this area. The public´s trust regarding the legal system has started to decline as an effect of this negative trend. We are currently experiencing a shift within the criminal policy regarding the tendency by politicians to ignore scientifically research and choo

A previous study found that oxygen can promote the growth of Lactobacillus reuteri DSM 17938 and PTA 4659 (Koendjbiharie, 2015). However, the presence of oxygen is a cause of H2O2 accumulation, which can result in impaired growth. The first part of this project was to investigate survivability of cells when treated with H2O2. The results revealed that the higher the concentration of H2O2, the lowe

The purpose of this study is to nuance how the communication discipline propaganda should be interpreted, thus contributing with knowledge of its application, characteristics and cultural significance in contemporary and strategic advertising campaigns. This essay is a case study based on the Swedish Armed Force's advertising campaign "We let Sweden be in peace". The study has a soci

The increased population in Sweden entails that the transport needs also increases. To increase the transport needs also a capacity improvement. The increased transport needs entails shall be in operation in year 2035. Due to the High-speed of the train, 320 km/h, the larger cities Stockholm, Gothenburg and Malmö receive a better connection as the commuter will reach the destination much faster. T

Att upprätthålla välfärden för konsumenter inom EU är en av grundprinciperna för EU:s konkurrensrättsliga regelverk och praxis, något som leder till att alla konkurrensrättsliga bedömningar som genomförs av Kommissionen bör genomsyras av ett tänk som ser till det bästa för upprätthållandet av just denna välfärd. Denna inställning till skydd för konsumenter är särskilt framträdande inom EU:s regelvThe consumer welfare standard is one of the fundamental principles of EU competition law and practice. This means that all competitive assessments conducted by the Commission should have the welfare of consumers in mind to make sure that it is not harmed. This approach to protecting consumer welfare is especially prominent within the EU framework for corporate concentrations, where it is an intrin