What is specific about e-tailers’ internationalisation?
Abstract Title: What is specific about e-tailers’ internationalisation? The intertwinement of internationalisation, management of the marketing mix and consumers’ perceptions. Date of the Seminar: June 2nd, 2022 Course: BUSN39 Degree Project in Global Marketing Authors: Íris Einarsdóttir and Sandra Marín Gunnarsdóttir Advisors: Ulf Elg Keywords: Internationalisation, marketing mix, e-tailer
