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Purpose: The purpose of this study is to increase the understanding of why some rebrands trigger strong negative reactions. By comparing Jaguar’s 2024 rebrand with Mini’s 2015, the paper explores how rebranding efforts with varied approaches can have significantly different outcomes. Theory: The study uses Kapferer’s brand identity prism (2012), which understands brand identity through six facets
Circular economy (CE) is both contesting the status quo and a contested idea, for which many competing understandings and implementations exist. And yet, analyses of the role of social conflicts and pluralism are rare in the CE literature, overly focused on convergence and cooperation. To address this research gap, we draw on Mouffe’s “agonistic pluralism” political theory. Empirically, the study
Repair entails the fixing of one or several specific malfunctions or performance issues in order to return a product to proper condition or functioning. Issues requiring repair can be cosmetic (e.g., a scratch or dent), functional (e.g., the product does not turn on), or both (e.g., the product’s screen is broken). For every product that is successfully repaired instead of replaced, the need to ma
The measurement of the direct-photon spectrum from Au+Au collisions at sNN=200 GeV is presented by the PHENIX Collaboration using the external-photon-conversion technique for 0%-93% central collisions in a transverse-momentum (pT) range of 0.8-10 GeV/c. An excess of direct photons, above prompt-photon production from hard-scattering processes, is observed for pT
Alternative Economic Models (AEMs) are theoretical frameworks that, if implemented, could fundamentally transform economic systems by aligning financial objectives with sustainability goals. Conducting rigorous research on future-oriented AEMs and other complex sustainability systems presents challenges, particularly due to the exploration of largely unverifiable future possibilities. Qualitative
Few existing studies have delved into individual-level attitudes towards the exchange of sexual services for payment, leaving a significant gap in our understanding. Various studies have speculated about how certain demographic factors and attitudes may shape people's perceptions of causes and consequences relating to such exchanges, but none have directly investigated this topic. To bridge this g
Despite growing awareness of human trafficking, research has yet to explore whether attitudes and knowledge about this issue are affected by gender. This study fills that gap by analyzing gender differences in public perceptions of human trafficking using a nationally representative U.S. sample (N = 776). The findings reveal that women are more likely than men to associate human trafficking with a
Currently, the European Union (EU) is the “green leader”, globally, in adopting policies to support longer product lifetimes. One reason for this state of affairs is that EU Member States are adopting progressive policies, which put pressure on the EU to set EU-wide laws to replace national ones. The main reason for this situation is that national rules may lead to distortions in trade in the EU S
This panel explores the political dynamics of memory and heritage-making in nationalist and counter-nationalist narratives in the contemporary Middle East. It explores how historical narratives are constructed by probing the rhetoric and aesthetics of both material and immaterial cultural heritage: from iconic personages, symbolic events and national myths to specific artifacts and museum displays
This study explores how sex workers’ gender, ethnicity, and immigration status influence public attitudes toward sex work in the United States. Using a randomized experiment, 1,193 respondents evaluated a hypothetical news story featuring a sex worker as either a “Caucasian woman,” “Caucasian man,” or “undocumented Mexican woman.” Respondents rated the acceptability of sex work, worker agency, ven
BackgroundThe use of single-use laryngeal masks has increased in recent decades; yet, their climate and environmental impacts remain poorly understood. This study aimed to compare the climate impacts of reusable and single-use laryngeal masks.MethodsWe conducted a life cycle assessment that compared the reusable Ambu Aura40 with the single-use Ambu AuraStraight and Intersurgical Igel+ laryngeal ma
On 29 October 2023, Turkey will celebrate the centenary of the proclamation of the Republic. This promises to be a spectacular and carefully politized event, in line with earlier celebrations of National Days and other “defining moments” in the state’s autobiography (such as the conquest of Istanbul – celebrated in ever-aggrandising scale under the AKP-government). In official historiography, the
IntroductionThis study investigates the relationship between religiosity, general sexual attitudes, and public perceptions of sex work in Italy, a country where religious traditions play a significant role in shaping societal values. We aim to understand how various aspects of religiosity, such as the importance of God, religious service attendance, and prayer frequency, influence attitudes toward
The Hjortspring boat is the only intact example of a prehistoric sewn plank boat ever found in Scandinavia. Built from lime wood planks lashed together with cordage, the boat represents the maritime technology used by some of Northern Europe’s earliest seafarers. This article reports new analysis of the cordage and caulking material used in the construction of the Hjortspring boat. We provide the
Each spring, billions of Bogong moths escape hot conditions across southeast Australia by migrating up to 1,000 km to a place that they have never previously visited—a limited number of cool caves in the Australian Alps, historically used for aestivating over summer1,2. At the beginning of autumn, the same individuals make a return migration to their breeding grounds to reproduce and die. Here we
Sri Lankan Muslims are sometimes referred to as Moors, and they are predominantly Sunni while some Muslims are part of some smaller Shia communities such as Memons and Bhoras. Despite playing no role in the civil war in Sri Lanka fought between Tamil militant groups and the Sri Lankan government, Muslims were highly affected by the war, and there was a rise of ethnic tensions in the country follow
Chemical weathering of silicate rocks redistributes major, minor and trace elements through coupled dissolution–precipitation reactions. These weathering processes drive shifts in ocean acid–base chemistry, modulating atmospheric carbon dioxide levels and providing a stabilizing feedback in the carbon cycle. Silicate weathering occurs in both terrestrial and marine environments, releasing (‘forwar
